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    Facebook Unveils Messenger Group Chat in Canada, Australia

    By
    Chris Preimesberger
    -
    November 14, 2016
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      Facebook is in the process of enabling groups of people, and not necessarily “friends” who know each other, to interact around specific topics in real time on the social network.

      The app is called Rooms, same as a standalone app it attempted two years ago but then pulled back right after it bought WhatsApp for $19 billion in February 2014.

      If you thought political discussions, for one timely example, on regular Facebook walls were often fast and furious, wait until these conversations are moved to chat, where participants can post their comments all together immediately and in one window without dealing with various threads.

      Users in the United States will have to wait for a while to be able to use it. The launch, which Facebook has discussed publicly earlier this year, was rolled out Nov. 11 through 13 in Canada and Australia. It is apparently a test to see if Facebook’s Messenger chat platform is able to both scale and enable more public conversations focused on specific topics.

      Facebook’s first Rooms app was rescinded in October 2014 due to the closure of the company’s internal R1D division, Creative Labs. The new Rooms represents a complete refresh as a side feature of its popular Messaging app.

      In all accounts, Rooms enables administrators (those who create the Room) to approve the admission of new guests in the message feed. Admins also will have the ability to excise users if need be.

      Information on when other markets will get the new feature was not available Nov. 14.

      Chris Preimesberger
      https://www.eweek.com/author/cpreimesberger/
      Chris J. Preimesberger is Editor Emeritus of eWEEK. In his 16 years and more than 5,000 articles at eWEEK, he distinguished himself in reporting and analysis of the business use of new-gen IT in a variety of sectors, including cloud computing, data center systems, storage, edge systems, security and others. In February 2017 and September 2018, Chris was named among the 250 most influential business journalists in the world (https://richtopia.com/inspirational-people/top-250-business-journalists/) by Richtopia, a UK research firm that used analytics to compile the ranking. He has won several national and regional awards for his work, including a 2011 Folio Award for a profile (https://www.eweek.com/cloud/marc-benioff-trend-seer-and-business-socialist/) of Salesforce founder/CEO Marc Benioff--the only time he has entered the competition. Previously, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. He has been a stringer for the Associated Press since 1983 and resides in Silicon Valley.

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