2Gartner on Social Software
4Social Software to the Rescue
5Consumers and Enterprise Share Collaboration Needs
Mann wisely points out that consumers and enterprises share the same communication and collaboration needs to complete tasks. That’s a big reason why businesses are collaborating with colleagues and partners via Facebook, YouTube and other social media products and networks. Accordingly, these products are more attractive to corporate workers doing payroll, human resources, invoicing or financial analysis, Mann said.
Most enterprise CIOs have cottoned to social software use. Mann sees “pioneers” dragging social features—(JotSpot open-source wiki back in the day, anyone?) into the company. These people do this typically on the sly, independent of IT knowledge or support. Settlers follow the pioneers, testing the water before “settling in” to use the social software. These folks require more support, which is challenging for IT.
7What Do Settlers Use?
Most social software providers roll the individual products into a single suite that includes blogs, wikis, tagging, profiles and analytics. Products such as Jive’s Social Business Software Suite, IBM Lotus Connections and Microsoft SharePoint make it easier for “settlers” to slip comfortably into social software. These products lead to increased productivity, teamwork and collaboration.
8Social Software Segmentation
Gartner started with one major social software “magic quadrant,” but has had to break out separate quadrants thanks to market segmentation. These include the “your people, your place” social suites in the workplace, the EFSS and branded social media, which includes social CRM. Several vendors offer both workplace social software and EFSS.
12Social CRM Quadrant
13Social Workplace Software
14Microsoft Is a Workplace Social Software Leader
Mann believes Microsoft is a viable entrant in this category with SharePoint 2010 after lagging in social software for so long. SharePoint 2010 fills a lot of the social software gaps. For example, the wiki actually looks like a wiki; this wasn’t the case for SharePoint 2007. Social search, profiles and tagging are boosting SharePoint’s case for social software.