Kezia Jungco

Kezia is a staff writer for eWEEK, covering topics such as CRM software, artificial intelligence, data analytics, data management, and sales technology. She has contributed to various publications, including Selling Signals and Datamation. Before joining eWEEK, she taught qualitative and quantitative research and academic writing to high school students and wrote industry-specific articles for B2B and B2C audiences as a freelance writer. She holds a B.S. in Development Communication with a specialty in Development Journalism from the University of the Philippines Los Baños. In her free time, Kezia enjoys journaling, watching slice-of-life Asian dramas, and playing with her dogs, Hotdog, Sushi, and Bacon.

Freshsales Review (2024): Is This the CRM You’ve Been Looking For?

Freshsales is renowned for its AI-powered sales tools, robust automation, and flexible yet intuitive interface at a much lower cost than comparable CRMs.

AI in B2B Sales: Strategies for Maximizing Your Revenue

AI empowers sales leaders and teams to improve B2B sales processes, from delivering personalized campaigns to automating complex tasks.

Zoho vs. Salesforce (2024): The Ultimate CRM Showdown

Zoho CRM and Salesforce are both popular CRMs with solid AI capabilities, but they cater to different needs. Zoho CRM is more affordable and user-friendly for small to medium businesses, while Salesforce is flexible and scalable for larger companies.

AI Personalization Marketing: The Future of Customized Advertising

With AI-powered personalization, marketers can deliver tailored experiences directly to customers that build engagement and improve loyalty and retention.

Latest Posts

Prompt Engineering Guide: Unlocking the Potential of AI Models

Getting the desired outputs from AI models starts with carefully crafted inputs. Here’s what you need to know about prompt engineering to successfully train your artificial intelligence tools.

Annual AI Jobs Salary Report (2024): Overviews with Expert Advice

AI is booming, and careers in this dynamic field promise an exciting future for those with the expertise to make a difference. Here’s what you need to know about AI salaries in 2024 to get started or stay ahead in the competitive AI job market.

Aspire’s Aju Mathew on AI and Advanced Application Development

Aju Mathew, Vice President, Software Engineering at Aspire Systems detailed how generative AI will enhance software tasks like frontend development, migration, maintenance and testing.

Aspire’s Aju Mathew on DevOps and Generative AI

Aju Mathew, Vice President, Software Engineering at Aspire Systems discussed the role of generative AI in a wide array of software development processes, from DevOps to Infrastructure as Code to security assessments.

How Observability Leads to Better Cybersecurity

Deep observability offers granular monitoring, advanced analytics and enhanced infrastructure insights, all leading to better cybersecurity.