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2Bring Sexy Back
Or just bring some fun to the platform. For years, Nokia, which is the primary user of the Symbian OS, has been synonymous with boring-especially when compared with devices like the, uh, iPhone. Add more games and get on some cooler devices like the Nokia 7705 twist or the Nokia netbook.
3Keep Lee Williams at the Helm of the Symbian Foundation
4Open-Source the Symbian OS Code Base
5Ride the Qt Wave
6Take Advantage of Nokias Patent Application for 3D Multitouch
A keen, new multitouch capability could work wonders. Putting this technology to work with Symbian smartphones could win over new users.
7Gain Deeper Penetration into the U.S. Market
Symbian, particularly through its main user, Nokia, has had relatively low penetration in the United States as opposed to Europe and elsewhere. According to the New York Times, “As recently as March 2002, [Nokia] led the American market with a 35 percent share. By last year, though, it slipped to 10 percent and by June of this year—the most recent figure available—Nokia’s share was only 7 percent.”
8Help Developers Publish Applications
9Help Developers Create Better Applications
Symbian has done a host of things to better empower developers to create applications for its platform, including devising an all-new developer Website and blog. In addition, Symbian enables developers to use what they know to build applications for the platform, including Web technologies, dynamic languages, and native C and C++, among others.
10Stick to Your Knitting
11Use Leverage to Lower the Cost of Premium Symbian OS Phones
12Keep Adding Strategic Players to the Symbian Board
13Remember That One Size Doesnt Fit All
14Remember the Enterprise and Enterprise Developers
In the rush to beat back Android and the iPhone, Symbian should not lose sight of the enterprise and the value of relationships with enterprise vendors.