Close
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Development
    • Development

    Sun Heralds New Java Era

    Written by

    Scot Petersen
    Published June 10, 2003
    Share
    Facebook
    Twitter
    Linkedin

      eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

      SAN FRANCISCO—Sun Microsystems Inc. executives Tuesday at the opening session of JavaOne here outlined what they feel is an exciting new chapter in Java.

      Jonathan Schwartz, executive vice president of software for the Santa Clara., Calif., company, showed off a new Java logo and “Java Powered” branding campaign, which if it catches on the way Intel Corp.s “Intel Inside” campaign did, Scott McNealy & Co. will be very happy.

      The new brand and logo and “Java everywhere” campaign are not just designed to appeal to the masses who want Java games streamed over their handhelds. Rather, the campaign will attempt to unify all Java platforms, from the enterprise J2EE to the standard J2SE to mobile J2ME to JavaCards. Schwartz said the company is working to create a single Java System that can leverage each part of the Java platform to create new market opportunities for developers.

      “The opportunity for Java growing the market is everywhere, to create the best sites, devices, games, stores, Web games, smart cards and security,” Schwartz said. “The net effect is the stunning fact that Java has 85 percent brand awareness among users around the world who use the Internet.

      Schwartz asked the thousands in attendance at the Moscone Center here to do Java a favor, now that Microsoft has been required to pull Java from Windows distributions. He asked all developers to stick the new “Get Java” button on every page, which will lead users to the newly redesigned Sun site, Java.com, for the latest Java runtimes and applications.

      “Get the word out,” Schwartz said. “If you are a games developer or a content site, or in financial services, the Get Java button can proliferate the logo and the opportunity that the folks want to live in.”

      Earlier in the keynote session, Sun chief scientist John Gage pointed out how pervasive Java has become, such as its in use in all Fortune 500 companies, though most of us dont see it in our daily lives. Schwartz pointed out that 17.6 million visitors to the Electronic Arts site played 8.2 billion minutes of Java games.

      Page 2

      No longer is Java just about the enterprise, or niche markets of handhelds, Schwartz said. Java is and can be everywhere. Guy Lawrence, CEO of global content services for Vodafone, has seen an explosion of Java-enabled handhelds and said it has already sold 1 million Java phones in Japan.

      Sun CTO John Fowler said each piece of the Java platform is getting improved as the company strives to build the single Java System. The goals are to improve it, make it faster, and get it into the hands of 10 million developers. “We want to evolve the power and richness and tools, and simplify the complexity of the Java System,” he said.

      For a company that has struggled with its Java branding campaigns as much as it has struggled with standards bodies and Microsoft, the new campaign has to be good news to users.

      “Java means a new way of interacting with consumers, giving them new experiences,” Schwartz said. “We are building one butt-kicking platform, with collaboration, a new electrified brand, more market opportunities, more fun, more money.”

      Scot Petersen
      Scot Petersen
      Scot Petersen is a technology analyst at Ziff Brothers Investments, a private investment firm. Prior to joining Ziff Brothers, Scot was the editorial director, Business Applications & Architecture, at TechTarget. Before that, he was the director, Editorial Operations, at Ziff Davis Enterprise, While at Ziff Davis Media, he was a writer and editor at eWEEK.

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      MOST POPULAR ARTICLES

      Artificial Intelligence

      9 Best AI 3D Generators You Need...

      Sam Rinko - June 25, 2024 0
      AI 3D Generators are powerful tools for many different industries. Discover the best AI 3D Generators, and learn which is best for your specific use case.
      Read more
      Cloud

      RingCentral Expands Its Collaboration Platform

      Zeus Kerravala - November 22, 2023 0
      RingCentral adds AI-enabled contact center and hybrid event products to its suite of collaboration services.
      Read more
      Artificial Intelligence

      8 Best AI Data Analytics Software &...

      Aminu Abdullahi - January 18, 2024 0
      Learn the top AI data analytics software to use. Compare AI data analytics solutions & features to make the best choice for your business.
      Read more
      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Video

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2024 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×