110 Best Sales Performance Management Apps According to Gartner
According to Gartner research, total revenue in the Sales Performance Management market currently stands at $850 million and is forecast to grow to $1.4 billion by 2022. That’s not surprising considering that sales process is an essential function for all businesses. As a result companies are always looking for effective applications that analyze sales operations to reveal ways to improve performance. To help with that, Gartner on Jan. 15 released its Magic Quadrant analysis for SPM apps. The research sheds light on which companies are leading the market in terms of innovation and their ability to execute on their plans. Gartner’s report suggests that the Sales Performance Management market is extremely competitive. Read on to learn about Gartner’s Magic Quadrant report on the top SPM applications in today’s market.
This is where things get a bit tricky. In terms of its “completeness of vision,” Optymyze is in the third spot in Gartner’s Magic Quadrant behind CallidusCloud and IBM. However, for its “ability to execute,” Optymyze finds itself in fifth place behind the two market leaders, as well as Xactly and Anaplan.
Depending on how your interpret the report, Xactly is either in third or fourth place in the Gartner study. When it comes to “completeness of vision,” it finds itself in fourth place, just behind Optymyze. However, it topped Optymyze in its “ability to execute,” earning it third place in that metric.
Incentives Solutions was the only SPM provider in the Gartner Magic Quadrant to land in the Visionaries segment, which indicates the product has potential, but needs further development. The company came in seventh place for its “completeness of vision” and ranked even lower, in ninth place, for its “ability to execute.”
There were two companies in Gartner’s Niche Players quadrant: Obero and Iconixx. But Obero narrowly took the lead, thanks to a slightly higher score for its “completeness of vision” and its “ability to execute.” Iconixx was ranked the lowest of the 11 companies that were including in Gartner’s SPM Magic Quadrant.