Close
  • Latest News
  • Cybersecurity
  • Big Data and Analytics
  • Cloud
  • Mobile
  • Networking
  • Storage
  • Applications
  • IT Management
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Menu
eWEEK.com
Search
eWEEK.com
  • Latest News
  • Cybersecurity
  • Big Data and Analytics
  • Cloud
  • Mobile
  • Networking
  • Storage
  • Applications
  • IT Management
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Applications
    • Applications
    • Big Data and Analytics
    • Cloud
    • Innovation
    • Mobile

    Clari AI-based Platform Connects Enterprise Go-to-Market Teams

    By
    CHRIS PREIMESBERGER
    -
    March 22, 2019
    Share
    Facebook
    Twitter
    Linkedin
      Clari.logo

      Data platform maker Clari has launched a new enterprise revenue operations platform, adding automation and AI analytics to all parts of the revenue team–including sales, marketing, and customer success.

      Incorporating business activity data from an ecosystem of dozens of partners, the new product remakes revenue operations to be more connected, efficient and predictable. The Sunnyvale, Calif.-based company bills it as “the first connected revenue operations platform for the enterprise.”

      Clari’s Connected Revenue Operations platform is designed to help B2B organizations increase win rates, shorten sales cycles and improve forecast accuracy by using AI and automation to create full accountability across go-to-market teams.

      Built on a time-series database purpose-made for revenue operations, Clari automatically captures all contact and activity through integration with dozens of different systems, including marketing automation, CRM, email, calendaring, telephony, content management and conversations. Using automatic snapshotting, Clari combines execution history with real-time activity to create AI insights that help customers drive pipeline, improve conversions, forecast the business and reduce churn.

      “Too often, go-to-market teams operate in disconnected silos,” said Andy Byrne, CEO and co-founder at Clari. “We’re fixing this by using AI and automation to connect real-time business activity with back-office systems and processes so teams spend less time entering data, and sales, marketing, and customer success are always on the same page. Bridging these silos makes every campaign, QBR and forecast call more data-driven and actionable.”

      As part of the new platform, Clari gives marketers new visibility into sales activity and access to previously invisible contacts. Clari Autocapture automatically harvests sales contacts that aren’t logged, updating the CRM, enriching them, and mapping them to the right accounts and opportunities. Early experience customers have realized net increases of up to 70 percent of marketable contacts, allowing them to improve ABM coverage, nurture the right accounts to build pipeline, increase conversions and improve the accuracy of marketing attribution.

      The new platform launched with a range of new data integrations that connect leading ecosystem partners including Chorus.ai, Dialpad, DiscoverOrg, Gong.io, Highspot, Outreach, PFL, RingCentral, Salesloft, Sendoso, Showpad and Yesware. With these integrations, contacts, business activity, and prospect engagement data are automatically captured and connected, Clari said, providing a complete picture of the business that improves transparency and informs operational cadences like QBRs, 1:1’s and forecast calls.

      Clari said it is used by hundreds of sales, marketing and customer success teams at B2B companies, including Symantec, Lenovo, Dropbox and Okta to drive pipeline, audit deals and accounts, forecast the business and reduce churn. For more information, go here.

      MOST POPULAR ARTICLES

      Android

      Samsung Galaxy XCover Pro: Durability for Tough...

      CHRIS PREIMESBERGER - December 5, 2020 0
      Have you ever dropped your phone, winced and felt the pain as it hit the sidewalk? Either the screen splintered like a windshield being...
      Read more
      Cloud

      Why Data Security Will Face Even Harsher...

      CHRIS PREIMESBERGER - December 1, 2020 0
      Who would know more about details of the hacking process than an actual former career hacker? And who wants to understand all they can...
      Read more
      Cybersecurity

      How Veritas Is Shining a Light Into...

      EWEEK EDITORS - September 25, 2020 0
      Protecting data has always been one of the most important tasks in all of IT, yet as more companies become data companies at the...
      Read more
      Big Data and Analytics

      How NVIDIA A100 Station Brings Data Center...

      ZEUS KERRAVALA - November 18, 2020 0
      There’s little debate that graphics processor unit manufacturer NVIDIA is the de facto standard when it comes to providing silicon to power machine learning...
      Read more
      Apple

      Why iPhone 12 Pro Makes Sense for...

      WAYNE RASH - November 26, 2020 0
      If you’ve been watching the Apple commercials for the past three weeks, you already know what the company thinks will happen if you buy...
      Read more
      eWeek


      Contact Us | About | Sitemap

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Property of TechnologyAdvice.
      Terms of Service | Privacy Notice | Advertise | California - Do Not Sell My Info

      © 2020 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×