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    Oracle Trial Opens with Wrangle over Market Definition

    Written by

    John Pallatto
    Published June 7, 2004
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      SAN FRANCISCO—Whether the market for enterprise resource management software is as narrow and limited as the U.S. Department of Justice claims was the focus of opening arguments Monday in the governments antitrust lawsuit against Oracle.

      Department of Justice antitrust specialist F. Claude Scott argued that Oracle Corp.s attempted $7.7 billion takeover of PeopleSoft Inc. is inherently anticompetitive because it would eliminate one of only three top players in the market for “high function” software: SAP AG, Oracle and PeopleSoft Inc.

      Scott defined “high function” software as financial management and human resources management software that is so complex and requires so much configuration, customization and maintenance that only the biggest and richest companies can afford to buy it.

      The DOJ is asking U.S. 9th District Court Judge Vaughn R. Walker to impose a permanent injunction to prevent Oracle from buying out PeopleSoft.

      Oracles lead attorney, Daniel Wall, dismissed the DOJs “high function software” definition as so vague and arbitrary that the government might as well call the it “Yahweh—the market whose name cant be spoken.”

      /zimages/5/28571.gifAn industry group to which Oracle belongs says the DOJs definition lacks a “basic understanding” of the market. Click here to read more.

      As the DOJs Scott began his opening argument, Judge Walker closely questioned him about whether this software is readily available to customers in Europe and Asia as well as in the United States. Scott agreed that it is.

      But he said that with the softwares availability concentrated in just three major suppliers, continued competition between Oracle and PeopleSoft is essential to ensure that customers have enough choices to moderate prices.

      Scott argued that other, smaller enterprise software companies, such as J.D. Edwards, now owned by PeopleSoft, had tried to build up their software to match the “high function” capabilities of PeopleSoft, SAP and Oracle, but gave up because it would cost too much and take too much time to compete at the same level.

      PeopleSoft ended up buying J.D. Edwards days before Oracle presented its bid to buy out PeopleSoft.

      Next Page: Oracle attorney calls the DOJs case “anecdotal- and vignette-driven.”

      Anecdotes and Vignettes

      Wall claimed that the DOJ has failed to present any detailed studies on the market or on customers buying decisions to show that an Oracle buyout of PeopleSoft would be anticompetitive.

      Instead, he said, it is presenting a vague, “anecdotal- and vignette-driven case” based on a tiny subset of the overall market.

      The case is unusual in the annals of antitrust law, Wall argued, because the DOJ isnt claiming there is any active collusion by a group of companies to create an anticompetitive cartel. Instead, the DOJ is claiming that the “unilateral effect” of Oracles buying out PeopleSoft would be anticompetitive.

      /zimages/5/28571.gifClick here to read more about each sides strategies for the case.

      Wall suggested that whatever the outcome, United States v. Oracle “is likely to be a landmark case” that clarifies the law in this area.

      Wall also contended that the DOJ has arbitrarily ignored the midmarket players in its definition of “high-function” software.

      As part of that market, Wall included Microsoft Corp.; Lawson Software Inc.; Automatic Data Processing Inc.; American Management Systems Inc., which was acquired in May by CGI Group Inc.; and the financial software development arm of Fidelity Investments Inc.

      When these companies are included, Wall said, it becomes apparent that the market is highly competitive. In fact, Wall claimed that the PeopleSoft buyout would be “pro-competitive” because it would give these companies new incentive to invest and expand to take PeopleSofts place in the competition with Oracle and SAP.

      Microsoft in particular is making a concerted effort to sell financial management and other enterprise software components to many of the divisions and departments of the same companies that Oracle, PeopleSoft and SAP are competing for, Wall said.

      /zimages/5/28571.gifColumnist Lisa Vaas says those who follow the trial closely will gain valuable insight into the market and the sales strategies used there. Click here to read more.

      As further evidence of the competitive momentum a PeopleSoft buyout would lend to the market, Wall cited Microsofts disclosure in pretrial discovery that it had explored a possible merger of Microsoft and SAP after Oracle announced its bid for PeopleSoft.

      Microsoft issued a news release Monday acknowledging the merger talks in expectation that they would be revealed in open court here.

      Microsoft and other companies that were ordered to provide evidence in the Oracle trial had tried to block disclosure of “proprietary information” that might compromise their business plans. But Judge Walker denied their objections and gave attorneys for Oracle and DOJ access to the information they sought.

      However, there was agreement in the courtroom to restrict public access to market information that the various parties in the case hold as proprietary and confidential. Judge Walker said the court “would attempt to deal with these problems as best we can as we go along.”

      Scott said he was prepared to switch off courtroom monitors that allowed the public to view PowerPoint slides and other documents the lawyers displayed to the judge. The monitors were switched off several times during the course of arguments Monday.

      /zimages/5/28571.gifCheck out eWEEK.coms Enterprise Applications Center at http://enterpriseapps.eweek.com for the latest news, reviews and analysis about productivity and business solutions.

      /zimages/5/77042.gif

      Be sure to add our eWEEK.com enterprise applications news feed to your RSS newsreader or My Yahoo page

      John Pallatto
      John Pallatto
      John Pallatto has been editor in chief of QuinStreet Inc.'s eWEEK.com since October 2012. He has more than 40 years of experience as a professional journalist working at a daily newspaper and computer technology trade journals. He was an eWEEK managing editor from 2009 to 2012. From 2003 to 2007 he covered Enterprise Application Software for eWEEK. From June 2007 to 2008 he was eWEEK’s West Coast news editor. Pallatto was a member of the staff that launched PC Week in March 1984. From 1992 to 1996 he was PC Week’s West Coast Bureau chief. From 1996 to 1998 he was a senior editor with Ziff-Davis Internet Computing Magazine. From 2000 to 2002 Pallatto was West Coast bureau chief with Internet World Magazine. His professional journalism career started at the Hartford Courant daily newspaper where he worked from 1974 to 1983.

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