Ten Tips to Launching an MSP Practice

Written by John Hazard; Illustrated by Brian Moore

Pick a single service and a subset of loyal customers or potential new accounts.

Look to customers to help identify potential new service offerings.

Look for a vendor to supply software, services and experience in launching a managed service.

Create a clear and succinct value proposition to help customers understand what you are offering.

Consider whether regional or vertical market offerings make sense for your circumstances.

Provide potential customers with educational opportunities, audits and free trial offers.

Hire sales and support people who can be proactive rather than reactive.

Consider pricing carefully and readjust as needed.

Create contracts carefully so that everyone understands the deal.

Ask for longer contract periods once the customer/service provider relationship is solidified.