Trifacta Update Extends Data Wrangling to LOB Users

San Francisco-based Trifacta, which optimizes large data sets in preparation for analysis, has launched a new version of its specialized software.
Trifacta v4, released Sept. 20, scales up the platform’s capabilities to enable more users and more diverse data sources—and to run them within more cloud environments.
Trifacta is known as a “data wrangler.” This refers to the process of manually converting messy, repetitive and/or incorrect data from its original form into a usable format that enables more efficient consumption of the data using semi-automated tools. Other providers in these markets include ClearStory Data, Cubit, Paxata and Datawatch.
Data wrangling is a data clean-up service in the same market as master data management, data governance, deduplication, and similar products and services.
Trifacta v4 features Builder, a new menu-driven workflow that guides users through data wrangling steps. Builder augments the ability of users to wrangle data without the need to utilize scripts. It is designed to guide users through complex data wrangling tasks, providing greater ease-of-use whether simply selecting a suggested transform or using drop-down menu options to build wrangling steps from scratch.
The latest release also includes the general availability of the Photon Compute Engine, improving the scale of data that users are able to wrangle on the fly directly within the Trifacta application.
Photon provides an optimized engine for datasets that do not require parallel processing within Trifacta’s Intelligent Execution architecture. The v4 release also expands support for customers deploying Trifacta in cloud environments such as Amazon Web Services, Google Cloud Platform and Microsoft Azure, while extending the ability of users to directly connect to a variety of enterprise data sources, including Microsoft SQL Server, MySQL, Oracle, PostgreSQL and Teradata.
As a young company, Trifacta had a breakout year in 2015, landing customers such as Kaiser Permanente, Juniper Networks, TeliaSonera and Royal Bank of Scotland. The San Francisco-based startup also expanded a partnership with Cloudera.
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