Close
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Applications
    • Applications

    Visible Path Raises $2 Million, Readies Release

    By
    Matthew Hicks
    -
    June 18, 2004
    Share
    Facebook
    Twitter
    Linkedin

      Social networking startup Visible Path Corp. is enriching its financial war chest as it nears the launch of its enterprise software aimed at improving business connections.

      The New York company has received an additional $2 million in Series A funding from Kleiner, Perkins, Caufield & Byers, bringing the total investment from the venerable venture capital firm to $5.7 million, co-founder and CEO Antony Brydon told eWEEK.com this week. Visible Path closed its first round in February.

      The funding comes as the company prepares to generally release the first version of its Relationship Capital Management (RCM) software platform on July 1, Brydon said. Visible Path has been deploying the platform with a group of prerelease customers since October.

      Visible Path is one of a growing number of companies focusing on enterprise social networking technology. Others include Spoke Software Inc. and Interface Software Inc.

      /zimages/3/28571.gifClick here to read more about whether enterprises are ready for social networking.

      With the full launch, Visible Path is focusing the RCM platform on sales and marketing groups within enterprises. The software, after scanning enterprise and desktop applications, can apply statistical methods to create a map of an organizations relationships. It deciphers the connections among employees and to outside contacts and weighs the strength of relationships.

      “We found the most resonance not in any given industry but in a business process—selling,” Brydon said.

      Knowing the network of connections surrounding a prospect or customer can help reduce the cost of generating sales leads and improve the number of qualified leads, Brydon said.

      While the Visible Path RCM software has a client front end, the company is focusing on integrating its map of connections into existing sales and marketing applications such as CRM (customer relationship management), SFA (sales force automation) and business intelligence systems. It provides Web services API for integration and plans to have integration ready for such applications as Salesforce.com Inc.s hosted CRM service, Brydon said.

      “Were focused on extending the existing applications that sales and marketing uses,” Brydon said. “Theres limited space on the desktop and in the applications people use.”

      /zimages/3/28571.gifFor more collaboration coverage, check out Steve Gillmors Blogosphere.

      Privacy issues have become a common concern with social networking services and sites. Users worry that their web of connections will become exposed publicly or too broadly to co-workers and supervisors.

      Visible Path has addressed privacy by requiring users to opt in before their personal contacts are included in the mapping and by shielding the identities of the intermediaries in a path of connections until the intermediary has agreed to make an introduction, Brydon said.

      But in the beta testing, Visible Path also heard from a small subset of users who wanted to share their maps of connections with others in their core work group, said Lynda Radosevich, the companys vice president of communications. So in the general release, Visible Path plans to offer an option for creating a “trusted list” of users who can share contacts.

      /zimages/3/28571.gifCheck out eWEEK.coms Messaging & Collaboration Center at http://messaging.eweek.com for more on IM and other collaboration technologies.

      /zimages/3/77042.gif

      Be sure to add our eWEEK.com messaging and collaboration news feed to your RSS newsreader or My Yahoo page

      Matthew Hicks
      As an online reporter for eWEEK.com, Matt Hicks covers the fast-changing developments in Internet technologies. His coverage includes the growing field of Web conferencing software and services. With eight years as a business and technology journalist, Matt has gained insight into the market strategies of IT vendors as well as the needs of enterprise IT managers. He joined Ziff Davis in 1999 as a staff writer for the former Strategies section of eWEEK, where he wrote in-depth features about corporate strategies for e-business and enterprise software. In 2002, he moved to the News department at the magazine as a senior writer specializing in coverage of database software and enterprise networking. Later that year Matt started a yearlong fellowship in Washington, DC, after being awarded an American Political Science Association Congressional Fellowship for Journalist. As a fellow, he spent nine months working on policy issues, including technology policy, in for a Member of the U.S. House of Representatives. He rejoined Ziff Davis in August 2003 as a reporter dedicated to online coverage for eWEEK.com. Along with Web conferencing, he follows search engines, Web browsers, speech technology and the Internet domain-naming system.

      MOST POPULAR ARTICLES

      Big Data and Analytics

      Alteryx’s Suresh Vittal on the Democratization of...

      James Maguire - May 31, 2022 0
      I spoke with Suresh Vittal, Chief Product Officer at Alteryx, about the industry mega-shift toward making data analytics tools accessible to a company’s complete...
      Read more
      Cybersecurity

      Visa’s Michael Jabbara on Cybersecurity and Digital...

      James Maguire - May 17, 2022 0
      I spoke with Michael Jabbara, VP and Global Head of Fraud Services at Visa, about the cybersecurity technology used to ensure the safe transfer...
      Read more
      Applications

      Cisco’s Thimaya Subaiya on Customer Experience in...

      James Maguire - May 10, 2022 0
      I spoke with Thimaya Subaiya, SVP and GM of Global Customer Experience at Cisco, about the factors that create good customer experience – and...
      Read more
      Big Data and Analytics

      GoodData CEO Roman Stanek on Business Intelligence...

      James Maguire - May 4, 2022 0
      I spoke with Roman Stanek, CEO of GoodData, about business intelligence, data as a service, and the frustration that many executives have with data...
      Read more
      Cloud

      Yotascale CEO Asim Razzaq on Controlling Multicloud...

      James Maguire - May 5, 2022 0
      Asim Razzaq, CEO of Yotascale, provides guidance on understanding—and containing—the complex cost structure of multicloud computing. Among the topics we covered:  As you survey the...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2022 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×