1Survey Finds IT Industry Must Address Consumer Fears About Technology
In a recent survey of more than 2,600 adults around the world, Research+Data Insights examined how companies can modify their technology strategy to adapt to changing consumer trends. The data suggests that many people see value in the way technology improves their lives, but also worry that technology is allowing companies to collect too much personal information. Even worse they fear that the same technology they have come to rely on will end up taking their jobs away. This slide show will cover the study that seeks to show the IT companies what people think, like, and dislike about the technology they’re using every day.
2People Feel Technology Has Big Impact on Their Personal Lives
Technology is impacting both the average person’s personal and professional lives. But 70 percent of respondents to the Research+Data Insights study found that technology advances are having a greater impact on their personal lives than professional lives. Younger people, including millennials, are more likely to say technology impacts their personal lives than those who are in older generations.
3Technology Has a Positive Impact
More than nine out of 10 respondents to the survey said that technology has positively impacted their lives in both personal and professional ways. According to Research+Data Insights, technology is “making our lives easier” and using the right technology professionally can help people “gain the upper hand” in the competitive landscape.
4Technology Can Also Do Harm
Although people are generally pleased with technology, 53 percent of them said that it’s also negatively affected their lives by making it more difficult to hold conversations with people. Four in ten respondents said that technology makes people “more impatient,” and 39 percent of respondents said that technology is reducing their attention spans.
5People Are Deeply Concerned About Privacy
Privacy is one of the chief concerns consumers have about the technology companies are creating with 85 percent of respondents saying they worry about technology compromising their personal privacy. The results prompted Research+Data Insights to recommend companies think seriously about what they’re investing in and how it impacts consumers.
6Consumers Worry About Their Own Devices Spying on Them
7People Worry Machines Will Eliminate Their Jobs
8Will Machines Rule the World?
9What Organizations Do with Personal Data
10Concern About Data Collection Varies Around the World
Worldwide, 53 percent of people say that they don’t even like the idea of organizations collecting their data and housing it in places they can’t control. However, that figure stands at 55 percent in the U.S. and 59 percent in Australia, where privacy concerns are widespread. In France, just 44 percent of people are worried about the data organizations have collected.
11Consumers Are Wary of Personalization Services
Companies will sometimes use data to create personalized services and experiences based on the information they’ve collected about a person. However, the survey showed that just 27 percent of people actually like that feature.