Close
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home IT Management
    • IT Management

    Health Care Searches Differ Depending on Gender, Age

    By
    Nathan Eddy
    -
    October 13, 2014
    Share
    Facebook
    Twitter
    Linkedin
      health it and castlight

      The health care search behaviors of American workers employed at Fortune 500 companies changes significantly according to demographic factors such as age, gender and region, according to a report from Castlight Health, a cloud-based enterprise health care management software specialist.

      Search data reveals that women search more than men in Castlight’s platform–women are about 52 percent of the eligible Castlight population but do almost 60 percent of the searching in the platform.

      Analysis revealed men and women often have different search triggers, with some exceptions such as family planning and family care.

      Overall, the study indicated women and men shop for health care very differently. Women’s search patterns indicate interest in clarification on complex medical terms, while men make more use of natural language search capability to address a specific health problem.

      This held steady across ages and types of searches. For example, women were 20 percent more likely to search for “dentist,” whereas men were 50 percent more likely to search for “tooth.”

      Men were 1.5 –3 times as likely to search for terms like “hand,” “knee” and “shoulder” whereas women were almost twice as likely to search for “orthopedist” or “orthopedic surgeon.”

      Men are also more likely to shop late night. Daytime searchers predominate across gender, age and region (80 percent of all searches were performed during daytime hours (6 a.m. to 5 p.m.), but men, especially younger men (ages 20-34) are almost three times more likely than average to search overnight (12 a.m. to 5 a.m.), according to survey results.

      “Through our analysis of search data, we find that employees are searching for a variety of resources related to their health—medical care, pharmacy, dental care, chronic conditions, wellness programs and so on,” Sophie Pinkard, director of strategic analytics for Castlight Health, told eWEEK. “Since these benefits are often each provided by different vendors, it is critical for employees to have a ‘one-stop shop’ where they can find quick and easy access to the right program at their time of need, rather than having to search on a different site for each.”

      Interest in dental care and anxiety medications skew heavily to Millennials, not consistently across age groups as the company expected, Fiber explained.

      She said for employers seeking to attract young workers, they may want to consider how they structure and promote benefit programs for dental care and behavioral health.

      “We are intrigued by the potential of deploying our big data capabilities to explore proactive health care interventions. We’re curious as to what that might mean to support employee health and reduced wasteful medical spend by employers,” she said. “Can harnessing search data provide a new way for employers to help employees make better health-care decisions before they actually receive care? It will be exciting to find out.”

      Pinkard also noted Castlight is available on mobile, so they know that people are searching right in their doctors’ office and putting that information to use to help facilitate conversations about not just care but the cost and quality of care.

      Nathan Eddy
      A graduate of Northwestern University's Medill School of Journalism, Nathan was perviously the editor of gaming industry newsletter FierceGameBiz and has written for various consumer and tech publications including Popular Mechanics, Popular Science, CRN, and The Times of London. Currently based in Berlin, he released his first documentary film, The Absent Column, in 2013.

      MOST POPULAR ARTICLES

      Big Data and Analytics

      Alteryx’s Suresh Vittal on the Democratization of...

      James Maguire - May 31, 2022 0
      I spoke with Suresh Vittal, Chief Product Officer at Alteryx, about the industry mega-shift toward making data analytics tools accessible to a company’s complete...
      Read more
      Cybersecurity

      Visa’s Michael Jabbara on Cybersecurity and Digital...

      James Maguire - May 17, 2022 0
      I spoke with Michael Jabbara, VP and Global Head of Fraud Services at Visa, about the cybersecurity technology used to ensure the safe transfer...
      Read more
      Applications

      Cisco’s Thimaya Subaiya on Customer Experience in...

      James Maguire - May 10, 2022 0
      I spoke with Thimaya Subaiya, SVP and GM of Global Customer Experience at Cisco, about the factors that create good customer experience – and...
      Read more
      Big Data and Analytics

      GoodData CEO Roman Stanek on Business Intelligence...

      James Maguire - May 4, 2022 0
      I spoke with Roman Stanek, CEO of GoodData, about business intelligence, data as a service, and the frustration that many executives have with data...
      Read more
      Cloud

      Yotascale CEO Asim Razzaq on Controlling Multicloud...

      James Maguire - May 5, 2022 0
      Asim Razzaq, CEO of Yotascale, provides guidance on understanding—and containing—the complex cost structure of multicloud computing. Among the topics we covered:  As you survey the...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2022 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×