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    Nielsen Connect: Product Overview and Insight

    Written by

    Chris Preimesberger
    Published October 29, 2019
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      eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

      Today: Nielsen (measurement and data analytics company)

      Company description: Nielsen is a global measurement technology and data analytics company that provides a complete and trusted view available of consumers and markets worldwide. Nielsen’s approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now and predict what will happen next, so they can best act on this knowledge.

      Founded in 1923 in Chicago by Arthur C. Nielsen, Nielsen has continually provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the retail, consumer packaged goods, media and advertising industries. The scale of Nielsen’s global measurement now covers more than 90% of the world’s population.

      Built on the Nielsen Connect platform, Nielsen’s Global Connect segment uses analytics to provide consumer packaged goods manufacturers and retailers with the most comprehensive view of the consumer through measurement and analytics. As the global leader in retail measurement services, Nielsen helps clients understand current performance and navigate through the key trends and marketplace dynamics impacting their business. Nielsen’s measurement and analytics are embedded in the operating disciplines of our clients, helping them to make smarter, quicker business decisions that drive results.

      An S&P 500 company, Nielsen is a publicly traded company on the New York Stock Exchange (NLSN) and is led by Chief Executive Officer David Kenny. Worldwide headquarters are in New York City, and regional headquarters for North America are located in Chicago.

      International Operations: Nielsen is an organization of more than 50,000 employees, with operations in more than 100 countries.

      Products and Services

      Nielsen Connect is a scalable technology platform that empowers CPG and retail clients with a holistic data environment to understand what’s happening in their market, why it happened and—most importantly—what to do next. Through advanced analytics and artificial intelligence services built on Microsoft Azure, Nielsen Connect helps users sync their entire business, with a faster, more efficient way to align their resources around the right data and technology.

      Nielsen Connect is designed with and for decision-makers across FMCG and retail companies to foster collaboration and align organizations to achieve sustained, profitable growth in today’s ever-evolving industries. It encompasses the widest range of data, analytics and role-based applications from Nielsen and a rapidly expanding group of Connect Partners.

      Nielsen’s deep consumer measurement data (inclusive of retail point-of-sale data, consumer panel, e-commerce, fresh food and cross platform media data) is integrated with first- and third-party datasets, including data directly from clients and Nielsen’s Connected Partner Program. Nielsen’s reference data, the world’s most robust retail and shopper information, powers this system to make integration across data sources and countries simple. Within this open and agile platform, data sets can be easily accessed via APIs and connectors, allowing clients to extract the data they need to fit their own technology strategy..

      Key Features

      Nielsen Connect helps clients:

      • Spot emerging trends. Via the open system, clients have the ability to integrate data from multiple sources, giving them a complete view of their universe to size up new opportunities and drive profitable growth.
      • Democratize data. Through this open, agile platform, clients can integrate, enrich, align and extract a broad set of data and access them in a consistent way, or extract them out to fit within their technology strategy.
      • Diagnose performance gaps. Clients get more value from their data in less time. With intuitive visualizations, clients can now easily view information to determine what happened and why—all against aligned and continually updated data.
      • Act on opportunities. Clients can seamlessly move from what’s happening to why to what’s next. Nielsen Connect’s connected applications are continually updated and embedded with analytical models to help clients plan, simulate and take action against their largest opportunities.

      Insight and Analysis

      Editor’s note: While there are a number of other Nielsen products reviewed by professionals on sites such as Gartner Peer Reviews and G2, there was not sufficient feedback from users on Nielsen Connect, which has been out less than a year. We will add this analysis/feedback as soon as possible.

      List of current customers: Walmart, Johnson & Johnson, Tyson Foods

      Other key players in this market:  IRI, Numerator, NPD, Kantar

      Delivery: Nielsen operates on a technology-enabled software and data-as-a-service model. Nielsen Connect is an open, cloud-based platform accessible via desktop and mobile channels.

      Pricing: For detailed pricing information, contact https://www.nielsen.com/us/en/contact-us/sales-inquiries/

      Contact information for potential customers:  https://www.nielsen.com/us/en/contact-us/sales-inquiries/

      eWEEK is building an IT products and services section that encompasses most of the categories that we cover on our site. In it, we will spotlight the leaders in each sector, which include enterprise software, hardware, security, on-premises-based systems and cloud services. We also will add promising new companies as they come into the market.

      Chris Preimesberger
      Chris Preimesberger
      https://www.eweek.com/author/cpreimesberger/
      Chris J. Preimesberger is Editor Emeritus of eWEEK. In his 16 years and more than 5,000 articles at eWEEK, he distinguished himself in reporting and analysis of the business use of new-gen IT in a variety of sectors, including cloud computing, data center systems, storage, edge systems, security and others. In February 2017 and September 2018, Chris was named among the 250 most influential business journalists in the world (https://richtopia.com/inspirational-people/top-250-business-journalists/) by Richtopia, a UK research firm that used analytics to compile the ranking. He has won several national and regional awards for his work, including a 2011 Folio Award for a profile (https://www.eweek.com/cloud/marc-benioff-trend-seer-and-business-socialist/) of Salesforce founder/CEO Marc Benioff--the only time he has entered the competition. Previously, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. He has been a stringer for the Associated Press since 1983 and resides in Silicon Valley.
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