1Why Future-Proofing Your Content Makes Good Business Sense
You may not realize it, but your business content is very valuable. Content equates to assets that can drive key business objectives such as user and/or customer growth, brand awareness and even revenue—if formatted correctly. In one way or another, you pay for the creation of your content. Whether you outsource its creation to external vendors or you create it internally, you are spending time, money and resources to do it. So why not get a good ROI? To do this, your content should be optimized so it’s accessible, searchable and findable. This eWEEK slide show uses industry information from Mark Gross, president of Data Conversion Laboratory (DCL), to explain how and why you should transform your content to a structured digital format. Gross is an authority on XML implementation and document conversion.
2The Importance of Converting Your Content
3Is Your Content Ready for Conversion?
More than ever people are consuming content in different ways using various technologies. From smartphones and tablets to desktop computers and TV screens, the way in which content is being delivered, displayed and seen is evolving. The question then must be: Is your content ready for all this? Surprisingly, most still say it is not.
4Have a Conversion Strategy
Strategy without tactics is the slowest route to victory; tactics without strategy is the noise before defeat. This holds true when applied to business and specifically to the benefits of having a strategy for your content. Don’t just jump in and start converting your content without having a clear goal and strategy for doing so.
5Building a Conversion Strategy
6Step 1: Analyze
7Step 2: Optimize
8Step 3: Automate
9Step 4: QA Review
10Future Content Should Be Searchable and Accessible
After you have followed a smart content conversion strategy and obtained your most valuable content in a structured digital format, the sky’s the limit. Converting your content makes it work for you well into the future.