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Apple Developing Smaller iPad: Report

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Feb 14, 2012

3 minute read

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Apple is developing an 8-inch iPad, according to a new report in The Wall Street Journal.

The paper cited unnamed officials from Apples suppliers for the information. The Cupertino, Calif.-based company has shown them screen designs for a new device with a screen size of around 8 inches, read the Feb. 14 article, and said it is qualifying suppliers for it. Moreover, the tablet will apparently feature a similar resolution to the iPad 2.

If that information proves correct, and Apple wants a smaller tablet to accompany the 9.7-inch iPad, it would represent a major shift from the companys thinking under now-deceased CEO Steve Jobs.

In an October 2010 earnings call, Jobs denigrated smaller tablet screens as inferior. The reason we dont make a 7-inch tablet isnt because we dont think we can hit the price point, he said. We think its too small.

If that wasnt enough, he also knocked an ecosystem of different-sized tablets as detrimental to developers.

As a software-driven company, we think about software strategies first, and we know that software developers arent going to deal real well with all these different-sized products, he said. Its not about cost; its about the value of the product when you factor in the software.

After Jobs died in October 2011, reports suggested that he and his team had plotted years worth of product pipeline. Unless his previous statements were a spectacular case of showmans misdirectionsomething not wholly outside the realm of possibility, grantedthen it seems unlikely that pipeline included a smaller tablet.

Is Apple experimenting with concepts beyond Jobs vision? Is the 8-inch iPad glimpsed by the Journals sources merely a prototype that will never see the cold, clean light of an Apple Store shelf? That remains to be seen.

Meanwhile, Apple will unveil the iPad 3 at a high-profile March event in San Francisco, reported AllThingsD.

No word yet on a street date for the iPad 3 (assuming thats what its called), noted the Feb. 9 report, which relied on the ever-popular unnamed sources. Those sources apparently confirmed that the next-generation tablet will boast a similar look to the iPad 2, but running a much faster chip, sporting an improved graphics processing unit, and featuring a 2048×1536 Retina Displayor something close to it.

Rumors of those features have circulated for some weeks. In a Feb. 1 posting, the Boy Genius Report also suggested the iPad 3 will feature an A6 processor. That information likewise came from an unnamed source, who provided the blog with screenshots of output from an iPad 3 using a development and debug tool called iBoot. Based on those screens, the iPad 3 will come in two versions: one with WiFi only and one with WiFi and embedded GSM/CDMA/LTE for all carriers.

In the last quarter alone, Apple managed to sell some 15.43 million iPads. The company will expect any new tablet release to continue that blockbuster sales run. Moreover, that massive sales volume is apparently affecting other products in Apples hardware ecosystem.

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Apple Developing Smaller iPad: Report

Nicholas Kolakowski

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