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    iPad Air Headlines Apple Launch Event for Tablets, Notebooks, Desktops

    By
    Chris Preimesberger
    -
    October 22, 2013
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      1iPad Air Headlines Apple Launch Event for Tablets, Notebooks, Desktops

      1 - iPad Air Headlines Apple Launch Event for Tablets, Notebooks, Desktops

      by Chris Preimesberger

      2Cooking Once Again

      2 - Cooking Once Again

      As one might imagine, Apple CEO Tim Cook was in a jovial mood Oct. 22 for the product launch.

      3Introducing the iPad Air

      3 - Introducing the iPad Air

      Deciding not to continue convention by naming the tablet the iPad 5, Apple introduced the iPad Air to a round of applause from the audience. You can see the key features listed here. It weighs a mere 1 pound and is the thinnest tablet on the market—thus, the “air” designation.

      4More Power to It

      4 - More Power to It

      The iPad Air features the 64-bit A7 processor, the same one running in the new iPhone 5. The M7 video processor is the most powerful one used yet in an Apple tablet, so it’s custom-designed for those who plan to watch a lot of television while on the move.

      5Retina Display Demands Premium Pricing

      5 - Retina Display Demands Premium Pricing

      Apple fans are already used to its premium pricing scheme, so it won’t surprise anybody to hear that the iPad Air will cost $629 for a 16GB WiFi and cell-enabled tablet.

      6Upgraded iPad Mini

      6 - Upgraded iPad Mini

      The 7.9-inch iPad Mini is getting its first upgrade following its introduction about a year ago. It, too, will pack the A7 chip and the improved video processor.

      7Mini Gets Improved Display

      7 - Mini Gets Improved Display

      The Mini 2 (they’re not calling it the Mini Air) sports an upgraded Retina 2048 by 1536 display. No other tablet of this size features that kind of clarity.

      8Pricing Lineup

      8 - Pricing Lineup

      With the advent of the new iPads, the iPad 2 gets a $100 price dropdown to $399 (for a 16GB WiFi and cell-enabled model), and the iPad Mini stays at $299. The iPad Air, with 16GB and WiFi only, goes for $499.

      913- and 15-inch MacBooks Get Upgrade, Too

      9 - 13- and 15-inch MacBooks Get Upgrade, Too

      Apple’s newest Macbook Pro laptops now run on Intel’s lower-power Haswell processor that improves battery life and speed. The new laptops also support a 4K display—Sharp’s IGZO display panel with a resolution of 3840 by 2160 that enables longer battery life.

      10MacBook Air, Pro Pricing

      10 - MacBook Air, Pro Pricing

      New product launches usually mean pricing changes. In these cases, the MacBook Air and Pro laptops range from just under $1,000 to $2,000, as shown here.

      11Next-Generation Flash

      11 - Next-Generation Flash

      Apple has been busy upgrading the innards of its Mac Pro desktops with NAND flash. Read-write speeds are faster than ever—due to continued improvement in media quality by flash providers—and, as you can see in the specs, the storage capacity can now be installed to a whopping 1TB.

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