Close
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Subscribe
Logo
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Subscribe
    Home Apple
    • Apple
    • Mobile
    • PC Hardware
    • Small Business

    Is Apple Tablet What the E-Book Market Is Waiting for?

    Written by

    Michelle Maisto
    Published August 21, 2009
    Share
    Facebook
    Twitter
    Linkedin

      eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

      The global market for e-paper displays, such as those used by the Amazon Kindle line of e-book readers as well as those from Sony, will grow 124 percent from 2008 through 2013 and in that time exceed $2.5 billion, according to an Aug. 20 study from NextGen Research.
      The study’s author, James Belcher, says “electronic ink” displays are finally hitting the market in a big way, though it remains to be seen whether future contenders-which Apple is likely to be among-will displace the Kindle’s early lead in the market and continue to grow it.
      “eReader makers will have to appeal to more than just early adopters and business travelers,” said Belcher in a statement. “Consumers have read books printed on paper for hundreds of years, without having to endure the multiple format changes seen in recorded music. Getting the bulk of consumers to change that behavior will require an experience superior to that of the printed page.”

      For a look at Sony’s newest readers, click here.

      Belcher compares the quickness with which the Kindle endeared itself to early users with the initial adoption of the Apple iPod. What remains to be seen, he says, is whether these new contenders, which are likely to bring improved technology to the table, can expand the e-book audience beyond “tech-savvy road warriors.”

      A July 29 report from Forrester Research described early e-book readers as successful males with a mean age of 47. Considerable growth in the space is likely to be reliant upon adoption by women, the report found, as well as a price point dip down to $99.
      Ultimately, Belcher suggests, e-reader adoption, and so e-paper display growth, rests on a number of cultural and behavioral considerations, such as whether readers will buy a device dedicated solely to reading, or will they demand multiple functionalities. Is reading on paper too deeply engrained a habit to break? And additionally, how will mobile phones and netbooks capable of displaying texts affect e-reader sales?
      There’s also a likelihood that as e-reader prices fall, they’re more likely to be adopted by small business and enterprise users.
      Belcher expects that some day e-paper will be inexpensive enough to be used on billboards and outdoor signage.
      “Until then,” he said, “digital book readers will be the main drivers of e-paper market growth.”

      Michelle Maisto
      Michelle Maisto
      Michelle Maisto has been covering the enterprise mobility space for a decade, beginning with Knowledge Management, Field Force Automation and eCRM, and most recently as the editor-in-chief of Mobile Enterprise magazine. She earned an MFA in nonfiction writing from Columbia University.

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      MOST POPULAR ARTICLES

      Artificial Intelligence

      9 Best AI 3D Generators You Need...

      Sam Rinko - June 25, 2024 0
      AI 3D Generators are powerful tools for many different industries. Discover the best AI 3D Generators, and learn which is best for your specific use case.
      Read more
      Cloud

      RingCentral Expands Its Collaboration Platform

      Zeus Kerravala - November 22, 2023 0
      RingCentral adds AI-enabled contact center and hybrid event products to its suite of collaboration services.
      Read more
      Artificial Intelligence

      8 Best AI Data Analytics Software &...

      Aminu Abdullahi - January 18, 2024 0
      Learn the top AI data analytics software to use. Compare AI data analytics solutions & features to make the best choice for your business.
      Read more
      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Video

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2024 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.