Close
  • Latest News
  • Artificial Intelligence
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Artificial Intelligence
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Latest News
    • Mobile

    New York International Auto Show

    By
    Michelle Maisto
    -
    March 28, 2013
    Share
    Facebook
    Twitter
    Linkedin

      PrevNext

      1New York International Auto Show

      1

      The first NYIAS opened in 1900. Cars, historically, have been a way of keeping people connected. Today, automakers are teaming with mobile industry players to explore how cars can also connect drivers to their other devices and content, as well as to personally relevant information.

      2Personalized Fuel Efficiency Apps Challenge

      2

      During his March 27 keynote, Ford’s Jim Farley announced that the automaker is putting up $50,000 to encourage developers to build innovative ways for drivers to improve their personal fuel economy. Drivers face a “torrent” of best-in-class claims that leave them confused, he said. “We need to … give them tools to see, learn and act upon all the information available to know what to expect, how to improve and even offer guidance in their shopping process.”

      3Ford’s OpenXC Research Platform

      3

      To qualify for the contest, apps must be built using OpenXC, the open-source platform developed by Ford. It consists of a hardware and software development kit that provides access to data that can be used as inputs to apps. In cars built since 1996, OpenXC can read sensor data such as mileage, throttle position, and engine and vehicle speeds.

      4Ford OpenXC Kit

      4

      Here are the hardware components of the OpenXC Kit. Developers can ask for assistance or help others through the OpenXC Google Group. Ford will soon also begin offering OpenXC workshops for staff, TechShop members and the public.

      5Ford, Google and Facebook’s Merging Worlds

      5

      A seamless mobile user experience is of interest to mobile companies like Facebook and Google, but increasingly also to Ford and its peers. Farley, second from right, participated in a panel discussion moderated by Techonomy CEO David Kirkpatrick.

      6Facebook Knows Social Connections

      6

      Doug Frisbie, Facebook’s global head of automotive, said that a mobile device is “nothing more than a relationship device.” Cars, like smartphones and apps, are ultimately about people and their needs—another means to an end. “Customers don’t care about systems; they care about people,” Frisbie said.

      7Riding in Cars with Google

      7

      Michelle Morris, Google’s industry director of automotive, said it has “never been more exciting to be in automotive.” The auto industry is now aggressively focusing on women, millennials and Hispanics, and is now better equipped to connect with individuals in ways that they’ve made clear they prefer.

      8Open Innovation

      8

      Venkatesh Prasad, senior technical leader of Ford’s Open Innovation team, said that personalization has long been part of owning a car, but it’s increasingly a platform on which “others can create and build solutions tailored to individual needs.” He marveled at the ability to cater to a market of one person.

      9When to Connect, When to Back Off

      9

      Farley, an auto-industry veteran and longtime car lover who’s grandfather worked for Henry Ford, is still learning. Cars and smartphones offer opportunities for advertising, but smart companies know which to back away from. Ford has learned that “a mobile device is like a piece of jewelry—it’s private [and] it’s specific to you,” Farley said. “Because of that, advertising on that device is different from advertising on other devices.”

      10The Car Is Just One More Device

      10

      “When your dashboard becomes a seamlessly connected screen, it truly becomes a more important, integrated part of your life,” said Brendon Kraham, Google’s director of global mobile sales and product strategy, who participated in the panel and the keynote. Predictive technologies—your car or phone automatically finding and speaking directions to you—also will help to address distracted driving, Kraham said.

      PrevNext
      Get the Free Newsletter!
      Subscribe to Daily Tech Insider for top news, trends & analysis
      This email address is invalid.
      Get the Free Newsletter!
      Subscribe to Daily Tech Insider for top news, trends & analysis
      This email address is invalid.

      MOST POPULAR ARTICLES

      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Applications

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Cloud

      IGEL CEO Jed Ayres on Edge and...

      James Maguire - June 14, 2022 0
      I spoke with Jed Ayres, CEO of IGEL, about the endpoint sector, and an open source OS for the cloud; we also spoke about...
      Read more
      IT Management

      Intuit’s Nhung Ho on AI for the...

      James Maguire - May 13, 2022 0
      I spoke with Nhung Ho, Vice President of AI at Intuit, about adoption of AI in the small and medium-sized business market, and how...
      Read more
      Applications

      Kyndryl’s Nicolas Sekkaki on Handling AI and...

      James Maguire - November 9, 2022 0
      I spoke with Nicolas Sekkaki, Group Practice Leader for Applications, Data and AI at Kyndryl, about how companies can boost both their AI and...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2022 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×