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"Apple Reinvents the Phone"

"Apple Reinvents the Phone"
Jun 26, 2012
3 minute read
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"Apple Reinvents the Phone"

Microsoft WPC 2012 Kick-Off

Apple introduced the iPhone Jan. 9, 2007, saying it had combined three products: a mobile phone, a widescreen iPod and an Internet-connected desktop. Apple co-founder Steve Jobs, who passed away last year, said it was “literally five years ahead of any other mobile phone.”


Original Apple iPhone

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The first iPhone featured a 3.5-inch display, a 2-megapixel camera, access to iTunes’ 350 shows, 250-plus films and more than 5,000 music videos. A 4GB model was priced at $499 and an 8GB at $599.


Apple iPhone 3G

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On June 9, 2008, the iPhone 3G was introduced. Apple hailed it as “twice as fast at half the price.” The 4GB model was gone, replaced with an 8GB model for $199 and a 16GB for $299, with a two-year AT&T contract. It boasted built-in GPS, support for Microsoft Exchange ActiveSync and the ability to run over WiFi, EDGE and 3G networks, where available.


Enter: The App Store

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The iPhone 3G also included Apple’s new App Store, providing iPhone users with access to “hundreds” of third-party apps, as well as MobileMe, a cloud-based solution that updates email, contacts and calendar information automatically. (Today, the App Store includes more than 650,000 apps.)


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Apple iPhone 3GS

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On June 8, 2009, we met the iPhone 3GS, “the most powerful iPhone yet,” Apple said, as the 3GS was twice as fast as the 3G, with a longer battery life, 3MP camera, video recording and hands-free voice control. Addressing a user gripe, Apple also added copy, cut and paste capabilities.


Apple iPhone 3GS

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The “freedom of voice control,” as Apple’s Phil Schiller described it, enabled a user to do things such as say, “Play the next track,” or ask, “What’s playing now?” Not that the phone would answer aloud. The 3GS was priced at $199 for a 16GB model and $299 for a 32GB model, with an AT&T contract.


Apple iPhone 4

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With the iPhone 4—the thinnest iPhone yet, though still with a 3.5-inch display—Apple fans were introduced to FaceTime on a new Retina display, “the highest-resolution display ever built into a phone,” Apple said in its June 7, 2010, announcement.


Apple iPhone 4

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The iPhone 4 also featured the A4 processor—Apple’s first and own CPU, thanks to its purchase of PA Semiconductor—a 5MP camera with high-definition video recording and 40 percent longer talk time. Eight months later, Verizon began selling a Code Division Multiple Access (CDMA) version of the iPhone 4, ending AT&T’s longtime exclusive relationship with Apple.


Apple iPhone 4

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The fourth iPhone also received a dramatic redesign. The former plastic body was replaced with “aluminosilcate glass,” said to be chemically strengthened to be 30 times harder than plastic and more scratch-resistant, and a stainless steel band. The camera was upgraded to a 5MP camera, though model options remained at 16GB or 32GB for $199 or $299, respectively.


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Apple iPhone 4S

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With the iPhone 4S, introduced Oct. 4, 2011, came a “blazing fast” dual-core A5 chip, giving the fifth iPhone twice the processing power and seven times the graphics speed of the iPhone 4 while battery life stayed the same. Notably missing were 4G (Long-Term Evolution ) LTE and near-field communication (NFC) technology, both of which the pundits had expected.


Apple iPhone 4S

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Another iPhone 4S first: Siri. Suddenly the iPhone could not only reply audibly but perform tasks like updating a calendar, reminding users of events and Googling things a user wants to know, like if it’s going to rain or where to buy organic mushrooms nearby.


Apple iPhone 4S

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On the 4S, the camera was significantly upgraded to include an 8MP sensor with 60 percent more pixels, adding more detail to images. iOS 5 and iCloud were also introduced, giving iPhone an easier way to store and access content.


Apple iPhone 4S

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Finally, storage received a healthy boost, with 16, 32 and 64GB options now available, for $199, $299 and $399, respectively. Sprint also got in on the action, making the iPhone available on three major networks. It’s likely the next iPhone will additionally be available from T-Mobile and U.S. Cellular.

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