The S Pen is a key feature of the Galaxy Note 10.1. It doesn’t require batteries, since energy is generated by the tablet’s display, and it’s pressure-sensitive, so the harder one pushes, the darker the line it makes. Samsung redefined televisions, smart appliances and smartphones, said Tim Baxter, president of Samsung America. “Today, we are going to redefine tablets, as well.”
Luhrmann joked that when he’s telling stories, he needs someone to yell, “Cut!” But first, he talked about using the Note 10.1 to create “storyboards” for his latest film, The Great Gatsby, which made them easier to share with his team in real time. On earlier films, the boards have been made using paper and scissors and glue.
Lee then introduced Zac Posen, who designed the dress she was wearing. Before Samsung played a short film showing Posen collaborating with his team in his design studio, Posen called himself a “cultural receiver dish.” He likes the Note 10.1’s ability to allow him to collage various inspirations and media, he said.
Adobe executive Jim Mohan also made it onto the stage to discuss the company’s collaboration with Samsung to create a Photoshop app specifically for the Note 10.1. Mohan noted that projects started on the 10.1 can be opened in regular Photoshop to “take the project further.” Current Analysis analyst Avi Greengart called Photoshop Touch and the S Pen the two things that make the Note 10.1 “stand out.”
8Smart App Challenge
Current Analysis’ Greengart says the Note 10.1 isn’t the device that will allow Samsung to take Apple’s majority market share of the tablet market. First, he said, Samsung will need to further refine its tablet software and help grow the number of Android tablet apps in Google Play—which Samsung is trying to do with its Smart App Challenge. The content involves more than $4 million in prize money and runs through Sept. 30.
9Get to Know the Note 10.1
Filmmaker Baz Luhrmann told a news outlet’s film crew, “It’s a historical moment for creative people.”