Close
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Subscribe
Logo
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Subscribe
    Home Latest News
    • Mobile

    Smartphone Sales Start to Slide Worldwide

    Written by

    Nathan Eddy
    Published August 21, 2015
    Share
    Facebook
    Twitter
    Linkedin

      eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

      Worldwide smartphone sales recorded the slowest growth rate since 2013 in the second quarter of 2015, with sales to end users totaling 330 million units, an increase of 13.5 percent over the same period in 2014, according to a report from IT research firm Gartner.

      In the smartphone operating system (OS) market, Google Android’s global share was affected by the weak performance of China in the second quarter of 2015 and the strong performance in China of Apple, which has taken share from Android for the last three quarters.

      “We don’t see a long-term impact on smartphone sales, just a slight readjustment in overall sales estimates for 2015,” Anshul Gupta, research director at Gartner, told eWEEK. He added that there is “a bit of slow down,” but growth in many emerging markets in Asia continued to be in line with Gartner’s expectations.

      Despite the launch of new S6 models, Samsung’s premium phones continued to be challenged by Apple’s large-screen iPhones.

      Samsung lost 4.3 percentage points in market share and declined 5.3 percent in unit sales in the second quarter of 2015.

      Huawei recorded the highest sales growth rate of 46.3 percent, thanks to strong overseas sales and 4G smartphone sales in China. China is the biggest country for smartphone sales, representing 30 percent of total sales of smartphones in the second quarter of 2015.

      Apple iPhone sales increased 36 percent, which helped the company gain 2.4 percentage points in market share.

      The company recorded strong iPhone replacements in both emerging and mature markets, particularly in China. Total iPhone sales in China grew 68 percent to 11.9 million units.

      “Samsung is facing competition at both [the] high end and mid -to low- tier from Apple and Chinese brands,” Gupta explained. Samsung needs to find a way to differentiate its products from the competition and focus on adding features that add value to the end-user, he added.

      Worldwide mobile phone sales to end-users totaled 446 million units during the second quarter of 2015.

      The performance was flat (0.4 per cent) year over year, with vendors that are focused on the emerging markets, such as Huawei, ZTE, TCL Communication and Micromax, benefitting from high demand in these markets.

      Meanwhile, global vendors such as Sony, Samsung and HTC have struggled to achieve growth at the high end of the market, the report noted.

      Gupta said emerging markets will continue to show huge growth in the coming years. So far, their contribution to overall smartphone sales has been less than 30 percent. Now, the availability of affordable smartphones with the latest features is driving fast replacement of feature phones with smartphones in those markets, he said, adding that he expects sub-$120 smartphones with the latest specifications and 4G connectivity to drive growth.

      Nathan Eddy
      Nathan Eddy
      A graduate of Northwestern University's Medill School of Journalism, Nathan was perviously the editor of gaming industry newsletter FierceGameBiz and has written for various consumer and tech publications including Popular Mechanics, Popular Science, CRN, and The Times of London. Currently based in Berlin, he released his first documentary film, The Absent Column, in 2013.

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      MOST POPULAR ARTICLES

      Artificial Intelligence

      9 Best AI 3D Generators You Need...

      Sam Rinko - June 25, 2024 0
      AI 3D Generators are powerful tools for many different industries. Discover the best AI 3D Generators, and learn which is best for your specific use case.
      Read more
      Cloud

      RingCentral Expands Its Collaboration Platform

      Zeus Kerravala - November 22, 2023 0
      RingCentral adds AI-enabled contact center and hybrid event products to its suite of collaboration services.
      Read more
      Artificial Intelligence

      8 Best AI Data Analytics Software &...

      Aminu Abdullahi - January 18, 2024 0
      Learn the top AI data analytics software to use. Compare AI data analytics solutions & features to make the best choice for your business.
      Read more
      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Video

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2024 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.