VeriSign Rolls Out Brand Services for Businesses

VeriSign on Thursday announced a new series of services designed to help businesses register, protect and promote their brands and other intellectual property.

Citing independent industry research, VeriSign noted that a typical large business owns 200 to 500 corporate, product and service identities, and exerts considerable resources registering, maintaining and defending them. That requires creating a technical infrastructure, hiring staff, and ongoing research into the changes in technical, governmental and international rules and procedures surrounding intellectual property rights.

As such, VeriSign is partnering with Cyvelliance, Inc., Cobion AG and RealNames Corporation, to offer to businesses VeriSign Digital Brand Management Services.

“Enterprises worldwide are faced with the complex challenge of extending the brand equity theyve built in the physical world into the digital world,” said Maigread Eichten, vice president and business unit manager for the new VeriSign Digital Brand Management Services. “Our new range of services helps customers offload this complexity to a managed service infrastructure, enabling them to concentrate on growing their brands and businesses.”

VeriSign will offer “Managed Domain Name Services” to allow customers to manage their digital identities and brands using a Web interface; “Managed Digital Brand Services” to track down Web sites and other activities that engage in theft or other unauthorized uses of intellectual property; “Managed Digital Identity Promotion Services” to help companies help their customers find branded products and services from wired and wireless devices, and “Global Registration Services” to help clients establish digital identities across geographic boundaries. VeriSign noted that seven of the top 10 e-commerce markets and more than 100 countries overall have restricted domain registration processes.

VerSign also announced a “Brand Partnership Program”, allowing its partners to provide digital brand management services to their clients, and the acquisition of 1GlobalPlace, Inc. of El Segundo, Calif. and the intent to purchase NameEngine, Inc. located in New York City, both of which monitor worldwide domain registration.