Voila!

Voila!
Published: Mar 7, 2012
Updated: Feb 2, 2021
2 minute read
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Voila!

1

Casually dressed Apple CEO Tim Cook shows the first photos of the iPad 3, which comes in either black or white. No silver, at least at this time.


Handles Well

2

The new iPad weighs a bit more and is not quite as thin as both previous versions, but it has much more functionality.


Can Just About Do It All

3

Cook told the audience that according to studies he’s seen, a majority of iPad users prefer to use their tablets for many duties that were previously relegated only to laptops or notebooks: email, document creation, texting and others.


Key Display Features

4

The 5-megapixel camera is only one of the key new features in the iPad 3 display arsenal. It also features a new A5X processor with quad-core graphics.


Photo Quality: A+

5

Schiller demonstrated the performance of the 5-megapixel camera by blowing up a photo, which remained extremely sharp throughout.


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iPhoto Controls

6

An updated version of iPhoto enables users—using gestures and fingers—to do even more to photos then they could previously, including a series of new brushes for photo finishing.


High-Definition Retina Display Screen

7

The new, higher-definition display (which Apple calls “Retina Display”) also greatly improves book and document reading. It also features 1080p HD video.


Bands and Bandwidth

8

The new iPad 3 will be able to hook up with more types of networks than any previous tablet, of any kind—including the upcoming 4G LTE networks.


A Bit Heavier But Still Lightweight

9

The new iPad is a tad thicker and heavier than the iPad 2. The new version is 9.4 millimeters thick, or 0.37 inches. That compares with 8.8 millimeters, or 0.34 inches, for the iPad 2. The weight is going up from 1.33 pounds (600 grams) to 1.4 pounds (640 grams).


50 Million iPads

10

In less than two years, Apple’s iPad franchise has marketed and sold nearly 50 million units worldwide, and the company sees no ceiling in sight.


New and Improved Apps

11

Autodesk and a pair of video gaming companies demonstrated their applications at the launch event, and the demos were indeed impressive—both visually and soundwise. Apple also launched new versions of GarageBand, iPhoto and others. Battery life has been improved to 10 hours of 3G use and 9 hours of 4G use.


Availability: March 16

12

These 10 countries will get the first iPad 3s on March 16. Twenty-three other countries will get them a week later.


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Pricing News

13

The new iPad 3 ranges from $499 for a basic 16GB model with WiFi only, to $829 for 64GB of storage and 4G capabilities. All the iPad 2s will drop in price by $100 from now on.

Chris Preimesberger

Chris J. Preimesberger is Editor Emeritus of eWEEK. In his 16 years and more than 5,000 articles at eWEEK, he distinguished himself in reporting and analysis of the business use of new-gen IT in a variety of sectors, including cloud computing, data center systems, storage, edge systems, security and others. In February 2017 and September 2018, Chris was named among the 250 most influential business journalists in the world (https://richtopia.com/inspirational-people/top-250-business-journalists/) by Richtopia, a UK research firm that used analytics to compile the ranking. He has won several national and regional awards for his work, including a 2011 Folio Award for a profile (https://www.eweek.com/cloud/marc-benioff-trend-seer-and-business-socialist/) of Salesforce founder/CEO Marc Benioff--the only time he has entered the competition. Previously, Chris was a founding editor of both IT Manager's Journal and DevX.com and was managing editor of Software Development magazine. He has been a stringer for the Associated Press since 1983 and resides in Silicon Valley.

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