Close
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Applications
    • Applications
    • Cloud
    • IT Management
    • Networking

    Avaya Experience Builders Enables Composable Communications

    In the “composable enterprise,” companies create unique experiences for users by combining pre-built apps and/or creating brand new ones.

    By
    Zeus Kerravala
    -
    November 4, 2021
    Share
    Facebook
    Twitter
    Linkedin

      We are living in an experience-focused economy – where digital transformation is growing – users buy outcomes. The days of having a single app that accommodates the end-to-end user journey are over. Organizations must adapt to change by tapping into the potential around devices and experiences that people enjoy every day.

      Avaya characterizes this new reality as a “composable enterprise,” which involves creating unique experiences for users either by using pre-built apps or creating brand new ones.

      I recently met with Avaya’s chief marketing officer Simon Harrison in person, during the annual GITEX Global trade show in Dubai. Avaya showcased how companies are using its composable solutions to keep up with changing customer expectations. Highlights of the interview, done in conjunction with eWEEK eSPEAKS, are below:

      • At GITEX, Avaya announced Experience Builders, an ecosystem of Avaya’s services, partners, and developers. Avaya and its partners are working closely together to help organizations create unique experiences for users, specifically around communication and collaboration. Whether organizations want to subscribe to existing experiences or build new artificial intelligence (AI)-powered experiences, they can compose any solution they want by tapping into the ecosystem.
      • Experience Builders is a culmination of the transformation Avaya has gone through. Avaya evolved from an on-premises unified communications (UC) provider to a cloud company, and now, a composable platform provider with a rich portfolio of contact center as a service (CCaaS), unified communications as a service (UCaaS), and communications platform as a service (CPaaS) solutions.
      • Avaya’s competitors still largely market to IT professionals without really thinking about the end user. Avaya, on the other hand, centers everything around the user. Earlier this year, Avaya launched its OneCloud AI-powered experience platform. By using OneCloud, together with Experience Builders, organizations have a variety of composable solutions to choose from.
      • Avaya Spaces is a composable app built using OneCloud CPaaS. Spaces is designed for team collaboration with video conferencing, chat, calling, and file sharing capabilities. Users can define their “spaces” based on certain objectives or tasks. It integrates with Google, Microsoft Office 365 and Teams, Salesforce, Slack, and others. Alternatively, companies can use the Spaces application programming interfaces (APIs) to build any workflow.
      • Toolwire is an example of a platform that taps into the capabilities of Avaya Spaces. The learning platform builds upon Spaces to provide universities and companies with customized, experience-focused collaboration tools. It can be recomposed into anything an organization wants—with features like gamification and learning blocks for breakout sessions—so students learn the way they want to learn.
      • Nuuday is another example. The company is using Google Contact Center AI combined with Avaya tools to compose a new way of augmenting experiences for advisors. This is where the value of the Experience Builders comes in. Nuuday isn’t just using Avaya tools. It’s tapping into the expertise of Avaya’s tech partners like Google.
      • Organizations can’t have a good quality customer experience without a good quality employee experience. Whenever employees become the integration point for data, it’s going to frustrate customers. Avaya wants to end the front and back office divide by giving organizations a more cohesive way to work. This thinking is essential to building truly progressive composed solutions.
      Zeus Kerravala
      https://zkresearch.com/
      Zeus Kerravala is an eWEEK regular contributor and the founder and principal analyst with ZK Research. He spent 10 years at Yankee Group and prior to that held a number of corporate IT positions. Kerravala is considered one of the top 10 IT analysts in the world by Apollo Research, which evaluated 3,960 technology analysts and their individual press coverage metrics.

      MOST POPULAR ARTICLES

      Cybersecurity

      Visa’s Michael Jabbara on Cybersecurity and Digital...

      James Maguire - May 17, 2022 0
      I spoke with Michael Jabbara, VP and Global Head of Fraud Services at Visa, about the cybersecurity technology used to ensure the safe transfer...
      Read more
      Cloud

      Yotascale CEO Asim Razzaq on Controlling Multicloud...

      James Maguire - May 5, 2022 0
      Asim Razzaq, CEO of Yotascale, provides guidance on understanding—and containing—the complex cost structure of multicloud computing. Among the topics we covered:  As you survey the...
      Read more
      Big Data and Analytics

      GoodData CEO Roman Stanek on Business Intelligence...

      James Maguire - May 4, 2022 0
      I spoke with Roman Stanek, CEO of GoodData, about business intelligence, data as a service, and the frustration that many executives have with data...
      Read more
      IT Management

      Intuit’s Nhung Ho on AI for the...

      James Maguire - May 13, 2022 0
      I spoke with Nhung Ho, Vice President of AI at Intuit, about adoption of AI in the small and medium-sized business market, and how...
      Read more
      Android

      Samsung Galaxy XCover Pro: Durability for Tough...

      Chris Preimesberger - December 5, 2020 0
      Have you ever dropped your phone, winced and felt the pain as it hit the sidewalk? Either the screen splintered like a windshield being...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2021 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×