Microsoft to Provide Advertising for CNBC Web Site | eWeek

Microsoft to Provide Advertising for CNBC Web Site

Written By
Reuters -
Reuters -
Dec 11, 2007
1 minute read
eWeek content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More

SEATTLE (Reuters)—Microsoft Corp. said on Monday it would be the exclusive provider of display and contextual advertising for the Web site of business television news channel CNBC.

The agreement takes effect immediately, with Microsoft delivering contextual ads, which are based on what the user is viewing, for CNBC.com later this month. Display ads will start in March.

CNBC.com draws 2.6 million visitors a month, many of whom, according to Microsoft, represent a “high-quality” audience that advertisers are eager to reach.

Microsoft has struck similar advertising syndication deals with Digg.com, a site that lets readers recommend articles to others, and social networking site Facebook.

Securing advertising syndication deals allows Microsoft to offer advertisers a wider pool of Internet sites for ad delivery. It is part of Microsofts push to gain ground on Google Inc and Yahoo Inc in the $40 billion market for Web advertising.

CNBC is a unit of media and industrial conglomerate General Electric Co.

(Reporting by Daisuke Wakabayashi; Editing by Lisa Von Ahn and John Wallace)

eWeek Logo

eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site's focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

Property of TechnologyAdvice. © 2026 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.