How does a highly successful, global market-leading company such as Cisco Systems justify cutting 4,000 of its 66,000-plus employees–a rather large chunk of its workforce–when the company is doing just fine financially?
While that personnel move looks preposterous, this is not a simple question to answer.
While shareholders and analysts are looking at past and present performance, Cisco CEO John Chambers and his board of directors are living in the future. They’re looking way ahead at what they perceive to be coming down the pike 12, 18, 24 months from now. What they see obviously worries them.
It’s true that the Internet’s plumbing is pretty well built out after 20 years, and while there is still new construction going on, most of the future work will be in equipment maintenance and replacement. The switch-and-router gold rush days are over, and Cisco knows it.
Moving into new business sectors
This is precisely why Cisco has moved into promising new business: cloud computing, unified enterprise IT systems, mobile device management, TelePresence and others. OK, so the Flip video thing didn’t work out. Stuff happens.
Nonetheless, how does a company justify putting 4,000 families out of work when there’s nothing but black ink and promising new markets all around? Chambers cannot point to the P&L statement and blame that for the layoffs. The San Jose, Calif.-based networking giant’s profit beat Wall Street estimates and improved to $2.27 billion (42 cents per share) from $1.92 billion (36 cents per share) in the same quarter a year ago.
This all adds up to a $350 million profit in the last three months. Revenue was up a healthy $730 million in the quarter, too. A lot of companies around the world would like to be reporting those numbers.
Chambers ‘concerned’ about emerging markets
“We’re executing well, but we’re a little bit concerned in terms of the inconsistent data coming out of the GDP growth in emerging markets,” Chambers told Bloomberg News in an interview. “Our expenses this next year will be flat to up. The market is moving at a very rapid rate. Our cloud, mobility and video businesses are all growing fast. Key takeaway is that you’ve got to put resources where your growth is occurring.”
So this means that older divisions within Cisco–the ones that put the company on the world map–will see most of the cutbacks.
“Cisco should have taken these actions sooner, but in a way, they are suffering, naturally, from the classic innovator’s dilemma,” Patrick Moorhead, president and principal strategy at Moor Insights and Strategy, told eWEEK. “They are the 800-pound gorilla in networking, so in a way, it’s harder for them to create something new that would change market dynamics. Change doesn’t benefit Cisco, the status quo does.”
Newer initiatives gaining traction–but how fast?
There’s no question that Cisco’s key markets are leveling off, but its newer initiatives–cloud computing, data center equipment, mobility solutions–are gaining traction. The correct query is: How much, and how quickly?
“The numbers are clearly showing that Cisco is growing in new markets, but it’s important to peel the numbers back and look at the details,” Moorhead said. “Let’s take their data center numbers. Cisco is growing and doing well in blades, but their overall server market share is only 2 percent, extremely small when compared to HP’s 24 percent and Dell’s 22 percent share. HP and Dell are literally 10 times larger than Cisco in servers.”
It is time to rethink strategies around deploying networking, Moorhead said.
“The largest, scale-out data centers in the world are already moving off of expensive, proprietary networking and onto more open networking,” Moorhead said. “History has shown that the scale-out trends can wind up in enterprise data centers in a few years as the open-source community ramps up.”
Two key approaches to data center business
Enterprise data centers need to be considering two approaches, Moorhead said.
“First is experimenting with, and the more aggressive shops rolling out, an open-standard SDN approach,” he said. “The second is to consider an entire converged infrastructure approach, blending server, storage, networking and security. Full-service providers for converged approaches include HP Converged Infrastructure, Dell Active Infrastructure, Cisco UCS and IBM PureSystems.”
That’s some pretty serious international competition. Cisco has to regroup to be competitive there.
So that’s where Cisco will soon be reallocating its resources as it lays off 5 percent of its workforce, moves some people into new jobs and then hires back others to fill gaps in other product areas.
Of course, there is method to Cisco’s actions; it didn’t get to its current status by making major mistakes.
Still, it’s tough to explain that to any of the 4,000 folks who will lose their jobs at Cisco during the next year.