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    Home Latest News

      Channel Atmosphere

      By
      Sara Driscoll
      -
      March 6, 2008
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        The comparison was evident, walking from the mega stands of the vendor halls into the much smaller booths of the reseller hall, or Planet Reseller, as CeBIT organizers called it.

        It was the place to go to buy your memory, to get a laptop bag or chat with some of the distributors. And yet here is where many end users should be heading, for it is the solution providers that have exactly that–the solution to business technology problems.

        Instead of segregating the VARs into their own, somewhat sparse hall, it would surely have been better for vendors to have included on their own stands a partner area, or invite two or three select partners to join them on their stand, giving each a certain amount of space in which to set up and display their business solutions. That way, the customers browsing the halls could have seen both partner and vendor together and understood more about how the two work together to provide the entire solution.

        Sara Driscoll
        Sara Driscoll began her journalism career at 16 years old on her local newspaper, The Watford Observer. Working part time, she covered a range of beats. Leaving to complete her Journalism Degree at Bournemouth University, UK, Sara then went on to graduate and work for Emap. She began as a reporter on APR, Emap's construction title, being promoted to senior reporter with a year.Sara then joined VNU Business Publications as Deputy News Editor on CRN, the weekly trade title for channel players. She covered industry/business news from vendors, distributors and resellers, product announcements, partner announcements as well as market and trend analysis, research and in depth articles to predict up and coming trends in the sector. She was promoted within a year to News Editor, a year later to Deputy Editor and the following year became Editor. Sara remained editor of CRN for three years, launching the magazine on new platforms including CRN TV and eBooks, as well as several magazine and web site redesigns. She was called on for expert industry comment from various publications including appearing on live BBC news programs. Sara joined Ziff Davis Enterprise as Editor of eWeek Channel Insider. She runs the title in all formats – online up to the minute news, newsletters, emails alerts and events. She also manages the brand of Channel Insider in all formats - events, shows, awards, panel debates and roundtables.Sara can be reached at:sara.driscoll@ziffdavisenterprise.com

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