Close
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Latest News

      Microsoft Opens Ad Research Center in Beijing

      By
      Ben Charny
      -
      January 13, 2006
      Share
      Facebook
      Twitter
      Linkedin

        Microsoft Corp. this week revealed the existence of a new facility in Beijing, China, where about 50 researchers are developing Web-linked TV ads and other new Internet advertising features.

        Microsoft said it demonstrated a number of features-in-training during a publicity event in Beijing on Thursday. The video hyperlink project, it said, lets TV viewers zoom in on products featured in advertisements, and click through to get info about their availability.

        The lab is also focusing on delivering advertisements to mobile phones, according to Microsoft.

        The adCenter Incubation Lab is meant to feed new facets to Microsofts adCenter, a system Microsoft is developing to distribute advertising throughout any number of Internet locales, from blogging sites to accompanying its MSN Internet search results.

        /zimages/4/28571.gifRead more here about adCenters features.

        Internet search companies, including MSN, Yahoo Inc. or Google Inc., derive all of their revenues from selling advertisements alongside search results, and competitive forces are such that each must continually improve the results their advertisers get.

        The work has led to breakthroughs unheard of in traditional advertising circles. adCenter, for instance, allows companies to target someone based on their age, gender or location.

        But theres a dark cloud, said privacy experts. From a privacy perspective, that kind of sophistication could lead to a harmful link between a company and its target audience.

        /zimages/4/28571.gifRead more here about other changes expected on the MSN Internet portal.

        Microsofts ads can only perform as well as those found at rival Yahoo Inc. Thats because Microsofts been relying on Yahoos own advertising system while it builds adCenter.

        But the outsourcing deal ends in June, followed by adCenters promised U.S. debut, according to The Associated Press.

        While the MSN site itself is extremely popular, its search feature has been perennially in the shadows of Google and Yahoo, the leading Internet destination.

        /zimages/4/28571.gifCheck out eWEEK.coms for the latest news, views and analysis on enterprise search technology.

        Ben Charny

        MOST POPULAR ARTICLES

        Big Data and Analytics

        Alteryx’s Suresh Vittal on the Democratization of...

        James Maguire - May 31, 2022 0
        I spoke with Suresh Vittal, Chief Product Officer at Alteryx, about the industry mega-shift toward making data analytics tools accessible to a company’s complete...
        Read more
        Cybersecurity

        Visa’s Michael Jabbara on Cybersecurity and Digital...

        James Maguire - May 17, 2022 0
        I spoke with Michael Jabbara, VP and Global Head of Fraud Services at Visa, about the cybersecurity technology used to ensure the safe transfer...
        Read more
        Applications

        Cisco’s Thimaya Subaiya on Customer Experience in...

        James Maguire - May 10, 2022 0
        I spoke with Thimaya Subaiya, SVP and GM of Global Customer Experience at Cisco, about the factors that create good customer experience – and...
        Read more
        Big Data and Analytics

        GoodData CEO Roman Stanek on Business Intelligence...

        James Maguire - May 4, 2022 0
        I spoke with Roman Stanek, CEO of GoodData, about business intelligence, data as a service, and the frustration that many executives have with data...
        Read more
        Cloud

        Yotascale CEO Asim Razzaq on Controlling Multicloud...

        James Maguire - May 5, 2022 0
        Asim Razzaq, CEO of Yotascale, provides guidance on understanding—and containing—the complex cost structure of multicloud computing. Among the topics we covered:  As you survey the...
        Read more
        Logo

        eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

        Facebook
        Linkedin
        RSS
        Twitter
        Youtube

        Advertisers

        Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

        Advertise with Us

        Menu

        • About eWeek
        • Subscribe to our Newsletter
        • Latest News

        Our Brands

        • Privacy Policy
        • Terms
        • About
        • Contact
        • Advertise
        • Sitemap
        • California – Do Not Sell My Information

        Property of TechnologyAdvice.
        © 2021 TechnologyAdvice. All Rights Reserved

        Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

        ×