This Medium is Extreme

Written By
Peter Coffee
Peter Coffee
Published: Jan 17, 2007
Updated: Feb 2, 2021
1 minute read
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A day without a new blog entry is a failure to live up to the promise. This medium demands the feel of a conversation, not of a chess game by snail mail — and the WiFi laptop, combined with the public hot spot, is therefore the defining tool of the 21st-century journalist to at least the same degree that the Radio Shack TRS-80 Model 100 held that role in the 1980s.



I can’t tell you how many times a day I think, “I should blog on that,” but trying to do more than just give you a pointer to a story — trying to provide some relevant links to the context that made me think the story was interesting — takes more time than you might think. The other thing, of course, is that we’re also producing content for print and other channels, which means we’re thinking on the immediate time frame of the blog concurrently with trying to address a more labored production process that has deadlines today for product a week away. It’s interesting.

Anyway, I know that three entries in one day aren’t as good as one a day for three days, but I feel a window opening up for some catch-up later today. Watch this space.

Peter Coffee

Peter Coffee is Director of Platform Research at salesforce.com, where he serves as a liaison with the developer community to define the opportunity and clarify developers' technical requirements on the company's evolving Apex Platform. Peter previously spent 18 years with eWEEK (formerly PC Week), the national news magazine of enterprise technology practice, where he reviewed software development tools and methods and wrote regular columns on emerging technologies and professional community issues.Before he began writing full-time in 1989, Peter spent eleven years in technical and management positions at Exxon and The Aerospace Corporation, including management of the latter company's first desktop computing planning team and applied research in applications of artificial intelligence techniques. He holds an engineering degree from MIT and an MBA from Pepperdine University, he has held teaching appointments in computer science, business analytics and information systems management at Pepperdine, UCLA, and Chapman College.

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