Close
  • Latest News
  • Cybersecurity
  • Big Data and Analytics
  • Cloud
  • Mobile
  • Networking
  • Storage
  • Applications
  • IT Management
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Menu
Search
  • Latest News
  • Cybersecurity
  • Big Data and Analytics
  • Cloud
  • Mobile
  • Networking
  • Storage
  • Applications
  • IT Management
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Cloud
    • Cloud
    • IT Management
    • Mobile
    • PC Hardware

    Apple, News Corp Launch iPad-Only Daily Newspaper

    By
    Nicholas Kolakowski
    -
    February 2, 2011
    Share
    Facebook
    Twitter
    Linkedin

      Apple and News Corp launched The Daily, an iPad-only newspaper, Feb. 2 in New York City. Priced at 99 cents per week (and $39.99 per year), the publication enters a complicated and dynamic media environment that seems to take special pleasure in crushing upstarts.

      The question is whether the iPad’s popularity and News Corp’s production muscle can translate into an offering with marketplace endurance. In addition to created-from-scratch news content, The Daily offers built-in games, weather updates, a customizable sports dashboard, interactive video and photos, and stories read aloud.

      “The Daily is a manifestation of what can be called the Flipboard revolution. Flipboard, launched in 2010 and listed as an app of the year for iPad, offers a blend of visually striking and relevant content with significant social overlay,” Allen Weiner, an analyst with Gartner, wrote in a Feb. 2 posting on his corporate blog. “Pilot season for Flipboard newspapers has just begun. The New York Times, AOL and others will soon be out with similar products. Is being first an advantage?”

      In a Nov. 9, 2010, interview with The Australian Financial Review, News Corp CEO Rupert Murdoch suggested that The Daily would need a circulation of around 800,000 readers to become economically viable-a number he believed achievable in the context of the iPad’s sell-through rate. “By the end of the next year there will be 30-40 million iPads,” he said at the time. “I believe every single person will eventually have one, even children.”

      Indeed, iPad users apparently rely on their device to deliver fresh news content, according to a recent survey by the Donald W. Reynolds Journalism Institute at the University of Missouri.

      Around 84.4 percent of that survey’s 1,600 participants said they used their iPad to follow breaking news and current events, a bit behind the 89.2 percent who said they used their PC for the same purpose. Some 70 percent said they relied on an iPhone as a news source.

      “These findings are encouraging for newspaper publishers who plan to begin charging for subscriptions on their iPad app editions early next year,” Roger Fidler, the Institute’s program director for digital public and research project leader, wrote in a Dec. 9 statement, “but our survey also found a potential downside: iPad news apps may diminish newspaper print subscriptions in 2011.”

      Contrary to some early reports that suggested The Daily would attempt to segregate the entirety of its content from the Web or outside world-a walled garden within the iPad’s walled garden, say-users can apparently share the newspaper’s content via Facebook, Twitter and e-mail.

      Avatar
      Nicholas Kolakowski
      Nicholas Kolakowski is a staff editor at eWEEK, covering Microsoft and other companies in the enterprise space, as well as evolving technology such as tablet PCs. His work has appeared in The Washington Post, Playboy, WebMD, AARP the Magazine, AutoWeek, Washington City Paper, Trader Monthly, and Private Air. He lives in Brooklyn, New York.

      MOST POPULAR ARTICLES

      Android

      Samsung Galaxy XCover Pro: Durability for Tough...

      Chris Preimesberger - December 5, 2020 0
      Have you ever dropped your phone, winced and felt the pain as it hit the sidewalk? Either the screen splintered like a windshield being...
      Read more
      Cloud

      Why Data Security Will Face Even Harsher...

      Chris Preimesberger - December 1, 2020 0
      Who would know more about details of the hacking process than an actual former career hacker? And who wants to understand all they can...
      Read more
      Cybersecurity

      How Veritas Is Shining a Light Into...

      eWEEK EDITORS - September 25, 2020 0
      Protecting data has always been one of the most important tasks in all of IT, yet as more companies become data companies at the...
      Read more
      Big Data and Analytics

      How NVIDIA A100 Station Brings Data Center...

      Zeus Kerravala - November 18, 2020 0
      There’s little debate that graphics processor unit manufacturer NVIDIA is the de facto standard when it comes to providing silicon to power machine learning...
      Read more
      Apple

      Why iPhone 12 Pro Makes Sense for...

      Wayne Rash - November 26, 2020 0
      If you’ve been watching the Apple commercials for the past three weeks, you already know what the company thinks will happen if you buy...
      Read more
      eWeek


      Contact Us | About | Sitemap

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Property of TechnologyAdvice.
      Terms of Service | Privacy Notice | Advertise | California - Do Not Sell My Information

      © 2021 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×