Close
  • Latest News
  • Artificial Intelligence
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Artificial Intelligence
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Android
    • Android
    • Cloud
    • Mobile
    • PC Hardware
    • Servers

    iOS Tops Android in Combined Smartphone, Tablet Share: comScore

    By
    Clint Boulton
    -
    October 11, 2011
    Share
    Facebook
    Twitter
    Linkedin

      Google’s (NASDAQ:GOOG) Android operating system is the runaway market leader in U.S. smartphone share at 43.7 percent, but Apple (NASDAQ:AAPL) easily bests its rival in combined smartphone and tablet market share, according to comScore’s Digital Omnivores report.

      Apple can thank its popular iPad tablet for that. The tablet, which has sold 30 million units since April 2010 and accounted for 97.2 percent of tablet traffic in August, is so popular in the United States that Apple’s share of iPhones and iPads combined is 43.1 percent.

      That’s better than Android’s combined 34.1 percent share of smartphones and tablets. iPads also now account for a higher share of Internet traffic than iPhones-46.8 percent to 42.6 percent of all iOS device traffic.

      The good news for Android tablet OEMs is that media consumption via tablets will grow and not everyone will buy an iPad. The bad news for Android tablet makers is that there are more than a dozen Android tablet OEMs vying for the sliver of the pie Apple hasn’t consumed.

      Android tablet developers (and fans) needn’t fret. Amazon’s Kindle Fire tablet is coming Nov. 15 to provide a low-cost, Android-based alternative to the iPad and the less-than-successful Android tablets that exist today. The 7-inch Kindle Fire tablet ranked as the top “Most Wished For” product at the retailer last week, said PunchJump.

      Overall, the iOS platform commanded the largest share of Internet traffic based on Web browser-based page views in the United States, accounting for 58.5 percent of non-computer traffic in the U.S. Android was No. 2 at 31.9 percent of non-computer traffic in August.

      “With iOS having a significantly higher share of traffic (58.5 percent) compared to its share of devices (43.1 percent), it suggests that iOS users are heavier-than-average consumers of Internet content,” said Mark Donovan, comScore senior vice president of mobile, who defined “digital omnivores” as people who access the Web daily from desktops, tablets and smartphones.

      Donovan also compiled tablet stats and found that nearly half of tablet owners made or completed a purchase on their tablet.

      Also, nearly 3 out of 5 tablet owners consume news on their tablets and access their social networks via tablets. That opens up some real opportunities for Web application developers to adapt their wares to fit on a tablet-sized computer screen.

      More broadly, the mobile device outlook is great, according to comScore, which found that smartphones and tablets totaled only 7 percent of digital traffic in the United States. Two-thirds of that traffic came from smartphones, with the remaining coming courtesy of tablets.

      Clint Boulton
      Get the Free Newsletter!
      Subscribe to Daily Tech Insider for top news, trends & analysis
      This email address is invalid.
      Get the Free Newsletter!
      Subscribe to Daily Tech Insider for top news, trends & analysis
      This email address is invalid.

      MOST POPULAR ARTICLES

      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Applications

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Cloud

      IGEL CEO Jed Ayres on Edge and...

      James Maguire - June 14, 2022 0
      I spoke with Jed Ayres, CEO of IGEL, about the endpoint sector, and an open source OS for the cloud; we also spoke about...
      Read more
      IT Management

      Intuit’s Nhung Ho on AI for the...

      James Maguire - May 13, 2022 0
      I spoke with Nhung Ho, Vice President of AI at Intuit, about adoption of AI in the small and medium-sized business market, and how...
      Read more
      Applications

      Kyndryl’s Nicolas Sekkaki on Handling AI and...

      James Maguire - November 9, 2022 0
      I spoke with Nicolas Sekkaki, Group Practice Leader for Applications, Data and AI at Kyndryl, about how companies can boost both their AI and...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2022 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×