Tech Data Launches Apple-Focused Unit

Distributor Tech Data has begun offering its Apple solution providers a new program to help more profitably develop, sell and support Apple-based products for businesses.

The program, AppleAdvantage SBU (Specialized Business Unit), officially started in June and can be used as a resource for Apple VARs that need technical assistance, sales support or product management resources.

“Tech Data recognizes how critical it is that our Apple-centric resellers have quick and easy access to knowledgeable experts who understand the technology and trends driving their businesses,” Pete Peterson, Tech Datas vice president of Systems Product Marketing, said in a release.

“When our customers contact the AppleAdvantage SBU, theyre engaging a team of professionals who are well-versed in Apple solutions and backed by Tech Datas immense resources, leading technical expertise and broad product knowledge,” Peterson said in the quote.

Angela S. ODonnell, who co-owns W. ODonnell Consulting in New York, has been working with Apple products for 10 years, specifically with network design and integration services.

Her firm usually deals with graphic-intensive SMBs (small and midsize businesses) such as public relations firms and real estate companies.

With the SBU, ODonnell said her business has access to a wide variety of resources, such as infrastructure support and access to internal Tech Data people who specialize in Apple products.

ODonnells company works with a variety of Apple products, such as the Macintosh Xserve, PowerMac G6, iBook and all the software applications that come with those systems.

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