Close
  • Latest News
  • Cybersecurity
  • Big Data and Analytics
  • Cloud
  • Mobile
  • Networking
  • Storage
  • Applications
  • IT Management
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Menu
Search
  • Latest News
  • Cybersecurity
  • Big Data and Analytics
  • Cloud
  • Mobile
  • Networking
  • Storage
  • Applications
  • IT Management
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Blogs Google Watch
    • Blogs
    • Google Watch
    • Search Engines

    What to Expect from Google in 2011

    By
    Clint Boulton
    -
    January 3, 2011
    Share
    Facebook
    Twitter
    Linkedin

      Today, Jan. 3, is the first official business day of the new year, so welcome back to work in 2011 all you Google Watchers.

      Before I fly out to the Consumer Electronics Show tomorrow, where I’ll be covering all gadgets Android, let’s briefly run down what I think will be top of mind for Google in 2011.

      As I wrote this weekend, it won’t concern becoming a phone carrier, which is actually a prospect that has people salivating in anticipation of ridiculously low price points.

      For what we’ll casually call a Google Wireless offering, they’re missing the big picture: Google becoming a carrier would enable it to exert an unprecedented amount of control over our data.

      Not only would Google cultivate our content in its servers, but, with Google Fiber and Google Wireless, it could control the pipes and airwaves across which it federates that data. Do we really want that measure of influence from a single company?

      A lot of you said yes in the comments, which is surprising and a little disturbing, but I guess when carriers have earned so much hatred it’s easy to jump ship for the promise of something new.

      Anyway, here’s what I think Google will focus on in 2011, most of which has been long under way.

      Local: Expect Google to pick up its local search an ad efforts by acquiring a local deals provider such as LivingSocial or Buywithme after missing the Groupon deal.

      Google would also blend its contextual discovery search into this. I expect to see this surfaced in Google.com search results and later Google Maps results, linking Google Places data with the ability to pitch user results based on their personal preferences.

      Google needs to do this. Facebook has its Deals offering in place, even though no one but the social network has any idea how this is doing. Anyone save money from Facebook Deals yet? Me neither. Facebook needs more than two dozen partners.

      Also, Yahoo Local Offers is coming out, but don’t expect much from this company, which is running around rudderless in trying to latch onto something popular that will boost the bottom line.

      Social: We don’t know exactly all that Google is doing here, but this +1 social layers thing should be significant. That doesn’t mean it will be.

      It’s not a bet on the future of the company — I believe no matter how much content people put in Facebook people will always want non-social search — but people have come to expect so much that if it’s anything as minor as the Google Buzz bolt on, it will fade under derision.

      Who am I kidding? From the little I’ve seen and against the rolling tide of Facebook — most popular Website and searched term in 2010 — +1 will more likely be an upgrade to the current Social Search offering, leveraging Google Profiles.

      Bully for existing Google users, but it won’t lure Facebook users to Google to socialize. When you have a pronounced network effect the way Facebook has had, it’s hard to top, let alone match.

      Even the popular Twitter has its limits. You won’t see that service hitting 500 million anytime soon and it’s only three years younger than Facebook.

      Despite all the +1 talk, it certainly hasn’t stopped Googlers from becoming Xooglers at Facebook down the street in Palo Alto. That doesn’t provide a vote of confidence, does it?

      Augmented Reality: Google TV wowed us at Google I/O last May. No one saw that coming. Google +1 could come at I/O, but it would fail to wow people because it’s long anticipated.

      I expect Google to do something cool with Street View. Some augmented reality thing layered atop the Street View images, tethered to contextual discovery and Google AdWords.

      Say you’re within one mile of your favorite local coffee shop. Your phone flashes you an alert that the store is offering buy one get one free on donuts.

      Street View would show the user an image of the storefront, along with a real-time augmented reality layer of how busy the store is, what the specials are, etc.

      This is assuming, of course, the Street View service isn’t shut down in some states over the WiSpy incident.

      Here is my full list of expected Google products and features for 2010.

      Let me know what you think.

      Avatar
      Clint Boulton

      MOST POPULAR ARTICLES

      Android

      Samsung Galaxy XCover Pro: Durability for Tough...

      Chris Preimesberger - December 5, 2020 0
      Have you ever dropped your phone, winced and felt the pain as it hit the sidewalk? Either the screen splintered like a windshield being...
      Read more
      Cloud

      Why Data Security Will Face Even Harsher...

      Chris Preimesberger - December 1, 2020 0
      Who would know more about details of the hacking process than an actual former career hacker? And who wants to understand all they can...
      Read more
      Cybersecurity

      How Veritas Is Shining a Light Into...

      eWEEK EDITORS - September 25, 2020 0
      Protecting data has always been one of the most important tasks in all of IT, yet as more companies become data companies at the...
      Read more
      Big Data and Analytics

      How NVIDIA A100 Station Brings Data Center...

      Zeus Kerravala - November 18, 2020 0
      There’s little debate that graphics processor unit manufacturer NVIDIA is the de facto standard when it comes to providing silicon to power machine learning...
      Read more
      Apple

      Why iPhone 12 Pro Makes Sense for...

      Wayne Rash - November 26, 2020 0
      If you’ve been watching the Apple commercials for the past three weeks, you already know what the company thinks will happen if you buy...
      Read more
      eWeek


      Contact Us | About | Sitemap

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Property of TechnologyAdvice.
      Terms of Service | Privacy Notice | Advertise | California - Do Not Sell My Information

      © 2021 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×