Google Watch - Google vs. Yahoo - Yahoo Delicious Adds Real-Time Twitter Flavor to the Mix

Yahoo Delicious Adds Real-Time Twitter Flavor to the Mix

Written By
Clint Boulton
Clint Boulton
Aug 4, 2009
2 minute read
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As I noted on eWEEK today, Yahoo has added some real-time flavor to the Delicious bookmark service.

The new Fresh Bookmarks tab on the Delicious home page shows users the most recently saved Delicious bookmarks that are popping on Twitter.

Delicious leverages the Yahoo BOSS technology from the TweetNews application Yahoo’s Vik Singh created to rank the latest Yahoo News articles by their number of related Twitter messages to deliver fresh content. Take a look:

Delicious fresh.png

Users can save a Delicious bookmark, then e-mail or tweet their bookmarks right from Delicious instead of copying and pasting URLs into e-mails or Twitter updates. These options are visible when users add recipients in the Send field.

This will do wonders for boosting the real-time relevancy of Delicious, which has been one of the more successful acquisitions Yahoo has made in the last five years.

Think about it: Yahoo is shuttering assets left and right (just heard about the Bix karaoke service), but Delicious appears to be humming along.

Of course, Delicious needed to integrate with Twitter or risk being left for other services running real-time results. If Web service providers keep aggregating and indexing Twitter tweets, Google will be forced to follow Bing, Delicious and the smaller players.

Delicious also spruced up its search tools, adding an advanced timeline and tag filtering controls. This means that users can search within a given date range or filter the results by tag to help find the freshest bookmarks.

New Delicious 1.png

Again, Delicious appears alive and well. Ironically, the new features come about one year after the service launched a major revamp, speeding up the service and improving the search engine.

Delicious also split into three main sections: Bookmarks, People and Tags. Users were resistant to the changes at the time, but as with most service revamps, many got used to it.

Today, those sections are Fresh Bookmarks, Popular Bookmarks and Explore Tags, highlighting the real-time nature of the Web.

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