“We’re making a homepage change by adding a link to our privacy overview and policies,” Marissa Mayer, vice president of Search Products & User Experience, said in a July 3 Google Blog post. “Google values our users’ privacy first and foremost. Trust is the basis of everything we do, so we want you to be familiar and comfortable with the integrity and care we give your personal data.”
Among the groups signing the letter were EPIC (Electronic Privacy Information Center), Privacy Rights Clearinghouse, the World Privacy Forum, Consumer Action, the EFF (Electronic Frontier Foundation), the ACLU of Northern California and the Consumer Federation of California.
“The new privacy link goes to our Privacy Center, which was revamped earlier this year to be more straightforward and approachable, with videos and a non-legalese overview to make sure you understand in basic terms what Google does, does not, will, and won’t, do in regard to your personal information,” Mayer wrote.