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Computing and graphics company Advanced Micro Devices (AMD) introduced its lineup of next-generation DirectX 11-capable ATI Mobility Radeon Premium graphics, including ATI Mobility Radeon HD 5870 graphics, which the company claims is the highest performance graphics for notebooks in the world. The entire family of DirectX 11-capable graphics consists of ATI Mobility Radeon HD 5800, HD 5700, HD 5600 and HD 5400 series graphics. This top-to-bottom family of Direct 11-capable notebook graphics introduces features including ATI Eyefinity multi-display technology.
The next-generation family of DirectX 11-capable ATI Mobility Radeon HD 5000 series graphics represents an upgrade for OEMs to existing and upcoming 2009 AMD Mainstream and 2nd Generation Ultrathin notebook platforms, as well as next-generation “Danube” mainstream and “Nile” ultrathin notebook platforms scheduled to launch in the first half of 2010. AMD said the DirectX 11-capable ATI Mobility Radeon HD 5000 series graphics lineup is the first and only notebook graphics technology to support DirectCompute 11 and ATI Mobility Radeon HD 5400 series (and higher) graphics fully support both DirectX 11 and OpenCL.
“Six months ago AMD claimed the title of undisputed technology leader in desktop graphics, and now we also offer powerful mobile graphics processors for notebooks to go with our market leadership in that segment,” said Rick Bergman, senior vice president and general manager of AMD products group. “Once again, AMD changes the game both in terms of performance and experience. AMD innovations now give notebook users full DirectX 11 support, eye-opening ATI Eyefinity technology, superb HD multimedia capabilities, and ATI Stream technology designed to help optimize Windows 7 notebook performance.”
ATI Eyefinity multi-display technology enables super high resolution panoramic computing for notebooks and Unified Video Decoder 2 technology can be employed for upscaling beyond 1080p and dual 1080p decoding of Blu-ray video and HD streams. Home-theater-enchancing capabilities include HDMI 1.3a Dolby TrueHD and DTS-HD Master Audio and enchanced display quality from HDMI 1.3a Deep Color & x.v.Color
“Asus has worked closely with AMD for years to ensure that we’re collaborating to bring the newest and most compelling notebook technologies to our customers first, and with the DirectX 11-capable family of ATI Mobility Radeon HD 5000 series graphics and the ASUS G73 and new N series of notebooks, we’re continuing that leadership,” said P.C. Wang, corporate vice president and general manager of the notebook business unit, system business group for Asus.
The company is also focusing on the promotion of the product’s power efficiency, noting a benefit from four times the performance-per-watt efficiency over the last two generations of ATI Mobility Radeon Premium graphics thanks to improved processor design and a new 40nm process, dramatically lower idle power and Vari-Bright technology, used for optimizing notebook display brightness delivers up to 50 percent power savings.
“Today’s consumers demand more of their notebooks, and to meet those changing needs, MSI continually strives to offer a wide variety of notebooks infused with leading technologies,” said Sam Chern, notebook marketing director of computer maker MSI. “Next-generation ATI Mobility Radeon Premium graphics are a perfect solution, introducing industry first features such as DirectX 11 gaming support that help us better address the full range of customers at affordable prices.”