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    ATandT Releases Synapse Telephone System

    Written by

    Nathan Eddy
    Published February 7, 2011
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      Advanced American Telephones, which manufactures AT&T-branded telephones under a license agreement with AT&T Intellectual Property, introduced added functionality to the Synapse phone system for small to medium-size businesses with the launch of the Synapse T1/PRI Gateway (SB67060). The T1/PRI Gateway connects to the Synapse phone system, supporting 100 extensions and up to 39 lines with Direct Inward Dialing (DID) when paired with the SB67010 PSTN Gateway.

      The Synapse business phone system is a PBX-style telephone system with an intuitive management interface and upgradable software. Synapse is designed to meet the needs of an SMB organization, as the system boasts scalable architecture to protect technology infrastructure investments. The company said the platform delivers a “significantly lower” total cost of ownership compared with competing platforms.

      Aimed at small businesses that require additional outside lines, the Synapse T1/PRI Gateway helps employees and customers communicate faster on the Synapse phone system (SB67030). With DID, outside callers can reach individual extensions directly instead of entering an extension number or waiting on an automated attendant. For improved flexibility, the software upgrade that accompanies the Primary Rate Interface (PRI) Gateway permits expansion to up to 100 extensions.

      “With limited staff and the need for more efficient communication, small businesses can take advantage of direct communication with customers using Direct Inward Dialing on an already feature-rich phone system,” said Jane Donnelly, director of sales for the enterprise business group at Advanced American Telephones. “The T1/PRI Gateway is a great solution for businesses that need the option of expansion to support their increasing business.”

      The Synapse SB67060 T1/PRI Gateway offers DID, up to 23 digital lines, PRI connection, one Ethernet connection and an automated attendant feature, and is rack-mountable and comes with field upgradable firmware. It lists for $699.95. The Synapse SB67030 deskset offers DECT 6.0 technology and a 5-inch backlit LCD and is expandable up to 100 extensions.

      Other features include soft key-based operation, field upgradable firmware, PBX-style line appearances and full integrated voicemail. It supports one DECT 6.0 handset; offers a music or message on hold feature, directory lists (50 personal, 100 system), ring groups, call park and call forwarding, zone paging, and call screening; and carries a one-year limited warranty. The deskset is listed at $279.95.

      Finally, Small Business Systems PSTN Gateway (SB67010) offers one Ethernet connection, four analog phone line connections, the ability to combine four gateways for up to 16 outside lines and an Automated Attendant feature; it is rack-mountable. The appliance also provides a standard analog phone connection for power-failure conditions, and is listed at $199.95.

      Nathan Eddy
      Nathan Eddy
      A graduate of Northwestern University's Medill School of Journalism, Nathan was perviously the editor of gaming industry newsletter FierceGameBiz and has written for various consumer and tech publications including Popular Mechanics, Popular Science, CRN, and The Times of London. Currently based in Berlin, he released his first documentary film, The Absent Column, in 2013.

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