Close
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Latest News
    • Small Business

    BlueConic Helps Connect Mobile, Web Experiences

    By
    Nathan Eddy
    -
    May 27, 2015
    Share
    Facebook
    Twitter
    Linkedin
      blueconic and mobile apps

      BlueConic, a platform that helps marketers translate customer intent into sales, released its solution for cross-channel and cross-device customer engagement.

      Profiles that BlueConic creates for every visitor to a digital property are designed to be versatile and flexible for use in any channel in real time, giving marketers the ability to create individualized mobile in-app experiences based on that central profile.

      The data from any interaction on any device or channel, including a native application, is captured, and it is then available to respond to the individual, whether in that channel or another.

      “Mobile technology has fundamentally and permanently changed the consumer engagement model. Many reports highlight the fact that consumers are always connected and are generally one click or swipe away from your brand,” Dan Gilmartin, chief marketing officer of BlueConic, told eWEEK. “Whether you are a retailer challenged by showrooming, or a publisher trying to connect with an on-the-go audience, mobile has made the world a far more complex environment for marketers.”

      Gilmartin said in a world of big data, many organizations struggle to align their traditional Web, CRM and transaction data, let alone figure out how to include data from mobile platforms.

      “With this change in consumer technology, marketers must adapt and ensure that they are able to align disparate sources of data into a single source of truth about each individual consumer,” he explained. “Fortunately, there are tools available that help marketers harmonize this data and deliver a truly individualized customer experience.”

      Marketers have the ability to define a message for a specific segment or group of users, and then deliver that message through any channel.

      This can be done through a Web browser, on a PC or mobile phone or through a mobile Apple iOS or Google Android application.

      In addition, marketers can now remind a user on the Web to complete a purchase they started on a mobile app, or mirror product recommendations in a tablet application based on browsing behavior from the Web on a smartphone.

      “By connecting the data to a decision engine and the ability to deliver interactions based on intelligent decisions, the marketer will ultimately have more control of the data and the resulting outcomes,” Gilmartin said. “This is where the idea of individualization originates: the combination of the profile data, the intelligent decisions and the rapid response interactions are what truly create unique engagement on an individual basis.”

      Nathan Eddy
      A graduate of Northwestern University's Medill School of Journalism, Nathan was perviously the editor of gaming industry newsletter FierceGameBiz and has written for various consumer and tech publications including Popular Mechanics, Popular Science, CRN, and The Times of London. Currently based in Berlin, he released his first documentary film, The Absent Column, in 2013.

      MOST POPULAR ARTICLES

      Cybersecurity

      Visa’s Michael Jabbara on Cybersecurity and Digital...

      James Maguire - May 17, 2022 0
      I spoke with Michael Jabbara, VP and Global Head of Fraud Services at Visa, about the cybersecurity technology used to ensure the safe transfer...
      Read more
      Cloud

      Yotascale CEO Asim Razzaq on Controlling Multicloud...

      James Maguire - May 5, 2022 0
      Asim Razzaq, CEO of Yotascale, provides guidance on understanding—and containing—the complex cost structure of multicloud computing. Among the topics we covered:  As you survey the...
      Read more
      Big Data and Analytics

      GoodData CEO Roman Stanek on Business Intelligence...

      James Maguire - May 4, 2022 0
      I spoke with Roman Stanek, CEO of GoodData, about business intelligence, data as a service, and the frustration that many executives have with data...
      Read more
      IT Management

      Intuit’s Nhung Ho on AI for the...

      James Maguire - May 13, 2022 0
      I spoke with Nhung Ho, Vice President of AI at Intuit, about adoption of AI in the small and medium-sized business market, and how...
      Read more
      Android

      Samsung Galaxy XCover Pro: Durability for Tough...

      Chris Preimesberger - December 5, 2020 0
      Have you ever dropped your phone, winced and felt the pain as it hit the sidewalk? Either the screen splintered like a windshield being...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2021 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×