Communications and network services specialist Integra announced it has formed two new business units to better align its sales, services and fiber network solutions to its customer markets. The new business units, Electric Lightwave and Integra Business, will both offer Integra’s complete portfolio of products and services, and leverage the company’s network of long-haul and metro fiber assets throughout the western U.S. The units will have separate sales and customer support teams.
“Integra Business and Electric Lightwave, will offer customers a host of benefits, including an enhanced, tailored customer service experience, led by dedicated resources, a holistic account management approach, with local contacts focused on addressing the ongoing needs of their customers, and a more aggressive network investment strategy,” Joseph Harding, Integra’s chief marketing officer, told eWEEK..
Electric Lightwave will serve Integra’s largest customers in the enterprise markets, as well as government and education organizations and the company’s wholesale carrier customers.
In support of its goal to provide complex, reliable network infrastructure solutions to enterprises and other large organizations, Electric Lightwave will focus on expansion and utilization of Integra’s fiber assets.
“Overall, this development will help to benefit our relationship with our enterprise and mid-market customers as well as help to advance our fiber network,” Harding said. “Each unit serves to provide a better, more tailored customer experience and make it easier for our customers to do business with us.”
Integra Business will serve the company’s mid-market customers, with dedicated account personnel and a customized service and care structure. This unit will focus on delivering a differentiated end-to-end experience to its targeted customer segment.
Integra veteran Dan Stoll, who previously served as the company’s senior vice president of strategy and development, will serve as president of Electric Lightwave, while the president of Integra Business will be announced in the near future.
“Reflecting our long-term strategy, our customers will experience an even stronger commitment to invest in the reach, capacity and capabilities of our fiber network infrastructure,” Harding said. “This leverages our strong financial position and unique network development skills, allowing us to deliver custom solutions to address customers’ complex and evolving network needs.”