Close
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Latest News
    • Small Business

    ReachLocal Launches ReachDisplay InApp Platform

    By
    Nathan Eddy
    -
    May 25, 2015
    Share
    Facebook
    Twitter
    Linkedin
      reachlocal and mobile apps

      Local online marketing specialist ReachLocal announced the launch of ReachDisplay InApp, an application that delivers location-based dynamic advertisements to consumer smartphones.

      ReachDisplay InApp is able to reach consumers within a geo-fenced radius, targeting users on Apple iOS and Google Android devices.

      The app works by creating a local geo-fence around the business address, whereby consumers within range are targeted with in-app advertisements on smartphones.

      Expandable ads allow users to engage without leaving the app, and ads are assembled real-time and customized to the user, showing the distance to the business location and options to open in maps for directions.

      “Reaching consumers is all about being where they are. As consumer behaviors change, local businesses need to adapt,” Kris Barton, chief product officer of ReachLocal, told eWEEK. “Local businesses are leveraging new mobile marketing technologies, such as mobile in-app ads to allow consumers to save or send a coupon to a friend, and to serve up special offers that are customized to take advantage of holidays, competitor’s sales, weather or any other number of events.”

      The app also gives businesses the ability to offer a coupon or offer code with each campaign, while coupons can be saved and shared with friends and family.

      Consumers can click-to-call, visit the website, view the business on a map, and clients are able to customize their preferred actions.

      In addition, the platform provides automated daily reports on click-through-rates, clicks and impressions, and ad engagement provided in ReachCentral.

      Currently available for businesses located in the United States, ReachDisplay InApp is designed with small to medium-size businesses (SMBs) in mind and starts at $500 per cycle, with a cycle typically lasting about 30 days.

      “ReachLocal does extensive market research and relies on its years of experience with millions of campaigns run to have our marketing expert consultants work with our clients and determine the best level of spend to reach their goals,” Barton said.

      In December, ReachLocal announced it had added a third-party campaign result measurement and multi-location alert and reporting capabilities to its total digital marketing system.

      The features build on the solution’s lead measurement and alert support that give local businesses transparency into return on investment (ROI) from all their online marketing sources, including organic content like search engine optimization (SEO), Web presence (listings) and social media marketing.

      “Mobile is not only becoming a critical part of a marketing plan, but in many cases is becoming the primary experience for consumers. Local businesses need to be thinking mobile first,” Barton said. “As mobile technologies become more ubiquitous, local businesses will be able to do more advanced targeting of potential and existing customers across campaigns, devices and mediums.”

      Nathan Eddy
      A graduate of Northwestern University's Medill School of Journalism, Nathan was perviously the editor of gaming industry newsletter FierceGameBiz and has written for various consumer and tech publications including Popular Mechanics, Popular Science, CRN, and The Times of London. Currently based in Berlin, he released his first documentary film, The Absent Column, in 2013.

      MOST POPULAR ARTICLES

      Android

      Samsung Galaxy XCover Pro: Durability for Tough...

      Chris Preimesberger - December 5, 2020 0
      Have you ever dropped your phone, winced and felt the pain as it hit the sidewalk? Either the screen splintered like a windshield being...
      Read more
      Cybersecurity

      Visa’s Michael Jabbara on Cybersecurity and Digital...

      James Maguire - May 17, 2022 0
      I spoke with Michael Jabbara, VP and Global Head of Fraud Services at Visa, about the cybersecurity technology used to ensure the safe transfer...
      Read more
      Cloud

      Why Data Security Will Face Even Harsher...

      Chris Preimesberger - December 1, 2020 0
      Who would know more about details of the hacking process than an actual former career hacker? And who wants to understand all they can...
      Read more
      Cloud

      Yotascale CEO Asim Razzaq on Controlling Multicloud...

      James Maguire - May 5, 2022 0
      Asim Razzaq, CEO of Yotascale, provides guidance on understanding—and containing—the complex cost structure of multicloud computing. Among the topics we covered:  As you survey the...
      Read more
      Big Data and Analytics

      GoodData CEO Roman Stanek on Business Intelligence...

      James Maguire - May 4, 2022 0
      I spoke with Roman Stanek, CEO of GoodData, about business intelligence, data as a service, and the frustration that many executives have with data...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2021 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×