Close
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Latest News
    • Small Business

    ReachLocal Adds Competitive Measurement, Location Capabilities

    By
    Nathan Eddy
    -
    December 15, 2014
    Share
    Facebook
    Twitter
    Linkedin
      reachlocal and smbs

      Online marketing specialist ReachLocal announced that it has added a third-party campaign result measurement and multi-location alert and reporting capabilities to its total digital marketing system.
      The features build on the solution’s already lead measurement and alert support that give local businesses transparency into return on investment (ROI) from all their online marketing sources, including organic content like search engine optimization (SEO), Web presence (listings) and social media marketing.
      “Local businesses rely as much on word-of-mouth as they do on paid advertising. Social media is, if nothing else, the online manifestation of word-of-mouth marketing,” Brent Cohen, vice president of products at ReachLocal, told eWEEK. “As such, social media is tremendously important to the success of local businesses including SMBs. It’s always good to have a balanced mix of the channels you select for your online marketing dollars and social should definitely be a consideration.”
      The new capabilities include all measurement and results being displayed in one dashboard, the ability to sort and filter measurement data by source (chat, calls, social, websites and other platforms), and one-to-one comparison of ReachLocal service results in comparison to other online marketing providers.
      “We try to have an open dialogue with our clients to help them succeed. Our product development teams visit with clients regularly and monitor feedback and product usage stats to determine the future roadmap,” Cohen said. “Our clients care most about increasing their sales and getting the best ROI for their efforts. That means they want to do things efficiently.”
      Companies with several locations can now organize and route alerts, leads and other information by geography, office or even employee, to help ensure that the right information is delivered to the appropriate recipient in a timely fashion.
      “It’s important for SMBs to be wherever their customers are searching, surfing and socializing,” Cohen said. “We like to recommend that our clients have a good understanding of their customer base so that we can work with them to build a plan that will bring them the greatest success. As we analyze their marketing channels, we can adjust budgets to the channels that are bringing them the greatest leads and, ultimately, conversions.”
      Multi-location support, set-up by ReachLocal marketing consultants, also allows local businesses to send email customized by location, route alerts, leads, call tracking and other notifications to specific locations or even people, filter notifications by date, and compare leads and trends across locations and learn from best practices.
      Competitive measurement capabilities are available immediately to current ReachEdge users in the United States, Canada, Australia and the United Kingdom, however, multi-location support is only currently available in the United States.
      “Mobile is getting really big,” Cohen noted. “On our system, 41 percent of all of our clicks today are coming from mobile or tablet–just two years ago that number was at 20 percent. This growth in two years means that any business that wants to compete in the digital marketing industry needs to be plugged into mobile in order to stay current with new scenarios that pop up. It’s also an opportunity for local businesses since many are not optimized for mobile. We can help them with that.”

      Nathan Eddy
      A graduate of Northwestern University's Medill School of Journalism, Nathan was perviously the editor of gaming industry newsletter FierceGameBiz and has written for various consumer and tech publications including Popular Mechanics, Popular Science, CRN, and The Times of London. Currently based in Berlin, he released his first documentary film, The Absent Column, in 2013.

      MOST POPULAR ARTICLES

      Big Data and Analytics

      Alteryx’s Suresh Vittal on the Democratization of...

      James Maguire - May 31, 2022 0
      I spoke with Suresh Vittal, Chief Product Officer at Alteryx, about the industry mega-shift toward making data analytics tools accessible to a company’s complete...
      Read more
      Cybersecurity

      Visa’s Michael Jabbara on Cybersecurity and Digital...

      James Maguire - May 17, 2022 0
      I spoke with Michael Jabbara, VP and Global Head of Fraud Services at Visa, about the cybersecurity technology used to ensure the safe transfer...
      Read more
      Applications

      Cisco’s Thimaya Subaiya on Customer Experience in...

      James Maguire - May 10, 2022 0
      I spoke with Thimaya Subaiya, SVP and GM of Global Customer Experience at Cisco, about the factors that create good customer experience – and...
      Read more
      Big Data and Analytics

      GoodData CEO Roman Stanek on Business Intelligence...

      James Maguire - May 4, 2022 0
      I spoke with Roman Stanek, CEO of GoodData, about business intelligence, data as a service, and the frustration that many executives have with data...
      Read more
      Cloud

      Yotascale CEO Asim Razzaq on Controlling Multicloud...

      James Maguire - May 5, 2022 0
      Asim Razzaq, CEO of Yotascale, provides guidance on understanding—and containing—the complex cost structure of multicloud computing. Among the topics we covered:  As you survey the...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2021 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×