Close
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Artificial Intelligence
  • Video
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Cybersecurity
    • Cybersecurity
    • IT Management
    • Networking
    • Small Business

    SMC Spins Off Midmarket-Focused EdgeCore Networks

    Written by

    Nathan Eddy
    Published November 3, 2009
    Share
    Facebook
    Twitter
    Linkedin

      eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

      Networking solutions company SMC Networks announced a decision to spin off and re-brand the company’s small to medium-size business (SMB) focused branch, Business Solution Group (BSG), to be named Edgecore Networks, Inc. The organization will be a subsidiary of Accton Technology. The spin off and name change, the first in the company’s 33-year history, will be officially launched at Interop 2009 and reflects a desire to rebuild its brand in the reseller channel while providing a strategy designed to deliver a clearer message to the channel regarding the company’s business segments and market focuses, SMC said.

      Edgecore Networks features a portfolio of networking solutions that includes managed SMB/E switches, Metro Access solutions and a variety of business-class WiFi solutions, tied together through a network management system. SMC said it reached the decision as the company dealt with issues of brand confusion created by the company’s Service Provider Group, which provides networking solutions to consumers via service providers, and BSG, which delivers switching solutions to companies in the SMB, hospitality, and high performance computing (HPC) markets.

      Though new to North America, SMC’s Edgecore brand was launched four years ago in the BRIC countries (Brazil, Russia, India, and China), Africa and parts of Asia in order to focus on developing markets and test their ability to sell and support networking solutions including Metro Ethernet, Wi-Max, Performance Switching and Edge Switching. While Edgecore Networks will not ship Wi-Max into the US market, they plan to launch an enterprise wireless solution in the second quarter of 2010.

      Keith Alexis, vice president of sales for SMC (BSG) and general manager of Edgecore Networks, said this decision was completely driven with the needs of their channel, their technology partners and installed corporate user base in mind where focus dictates simplicity in the brand strategy. “A valuable lesson that we learned seven years ago, when our brand was growing in various markets, was not to confuse our customers and partners,” he said.

      According to Alexis, as the market evolved and SMC continued its aggressive level of growth, the company found itself being asked by its channel partners to clarify their branding positions. “One day we’re part of the fastest supercomputer in the world and the next we’re releasing a new consumer router,” he said. “This made it difficult for partners to position us, but more importantly for the SMB and large corporate end users to understand us.”

      Edgecore will also continue a dual-brand strategy with SMC for the next 3 years to allow customers time to get use to its new product lines. Alexis said that growth of over 40 percent last year combined with the aggressive expansion of 2009 should make 2010 a banner year for Edgecore. “By bringing the now-proven name and product portfolio of Edgecore to North America and combining it with SMC Networks’ BSG Division and its existing line of business-class networking solutions, we’re able to effectively create a marketing and brand strategy designed to enable even more accelerated growth for both business groups and their partners, provide a broader line of value-packed high-performance network infrastructure and management solutions to our SMB/e and vertical segments, and provide a channel program that delivers a powerful combination of products, services and support that will enable our reseller partners to be even more profitable,” he said.

      Nathan Eddy
      Nathan Eddy
      A graduate of Northwestern University's Medill School of Journalism, Nathan was perviously the editor of gaming industry newsletter FierceGameBiz and has written for various consumer and tech publications including Popular Mechanics, Popular Science, CRN, and The Times of London. Currently based in Berlin, he released his first documentary film, The Absent Column, in 2013.

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      Get the Free Newsletter!

      Subscribe to Daily Tech Insider for top news, trends & analysis

      MOST POPULAR ARTICLES

      Artificial Intelligence

      9 Best AI 3D Generators You Need...

      Sam Rinko - June 25, 2024 0
      AI 3D Generators are powerful tools for many different industries. Discover the best AI 3D Generators, and learn which is best for your specific use case.
      Read more
      Cloud

      RingCentral Expands Its Collaboration Platform

      Zeus Kerravala - November 22, 2023 0
      RingCentral adds AI-enabled contact center and hybrid event products to its suite of collaboration services.
      Read more
      Artificial Intelligence

      8 Best AI Data Analytics Software &...

      Aminu Abdullahi - January 18, 2024 0
      Learn the top AI data analytics software to use. Compare AI data analytics solutions & features to make the best choice for your business.
      Read more
      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Video

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2024 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×