Close
  • Latest News
  • Artificial Intelligence
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
Read Down
Sign in
Close
Welcome!Log into your account
Forgot your password?
Read Down
Password recovery
Recover your password
Close
Search
Logo
Logo
  • Latest News
  • Artificial Intelligence
  • Big Data and Analytics
  • Cloud
  • Networking
  • Cybersecurity
  • Applications
  • IT Management
  • Storage
  • Sponsored
  • Mobile
  • Small Business
  • Development
  • Database
  • Servers
  • Android
  • Apple
  • Innovation
  • Blogs
  • PC Hardware
  • Reviews
  • Search Engines
  • Virtualization
More
    Home Latest News
    • Storage

    Digging Into Customer Choice

    By
    Matthew Hicks
    -
    April 17, 2002
    Share
    Facebook
    Twitter
    Linkedin

      Teradata is planning to introduce on Monday additional data mining capabilities within its Teradata Warehouse software that can help companies better predict customer behavior.

      Teradata, a division of Dayton, Ohio-based NCR Corp., will introduce Teradata Warehouse Miner 3.2 at its Teradata Universe conference in Edinburgh, Scotland. It will include two additional algorithms that support affinity analysis and sequential analysis. Both focus on helping companies, particularly those in retail, telecommunications and financial services, plan product offerings, promotions and ways of preventing the loss of customers, said Arlene Zaima, data mining product marketing manager.

      Warehouse Miner already supports eight other algorithms, such as linear regression and factor analysis.

      “This is a whole new type of analysis that solves business problems,” Zaima said. “Everybody wants to find ways of reducing costs and reducing attrition because its so costly to try to acquire a customer.”

      Affinity analysis is targeted at helping companies better plan their product offerings by helping predict which products customers would purchase together. Sequential analysis relates two or more events over time so that companies can get help in predicting which products customers are likely to buy in their next transactions.

      Warehouse Miner with pre-processing capabilities and the analytic algorithms is priced starting at $30,000. It is sold as a component within the Teradata Warehouse suite.

      Teradata first began integrating data mining into its database engine in 1999 with pre-processing capabilities, and last April the company launched a more comprehensive data-mining tool with analytic algorithms with the first release of Warehouse Miner.

      Teradatas increased data mining focus is part of larger efforts to provide more compelling ways for customers to centralize their data warehousing efforts within its data warehouse. At the International Oracle Users Group conference this week in San Diego the company took aim at Oracle Corp. and competitors such as IBM by announcing an expansion of services to help companies migrate multiple data marts into a centralized Teradata data warehouse.

      The Teradata Data Mart Consolidation Program, first introduced in December, now includes, among other things, an assessment tool that analyzing the financial impact of companies consolidating multiple data marts. Called Data Mart Consolidation Business Impact Models, the tool is used in conjunction with Teradatas consulting services to determine expectations, migration timetables and costs and benefits, said Vickie Farrell, vice president of Teradata warehouse marketing.

      Matthew Hicks
      As an online reporter for eWEEK.com, Matt Hicks covers the fast-changing developments in Internet technologies. His coverage includes the growing field of Web conferencing software and services. With eight years as a business and technology journalist, Matt has gained insight into the market strategies of IT vendors as well as the needs of enterprise IT managers. He joined Ziff Davis in 1999 as a staff writer for the former Strategies section of eWEEK, where he wrote in-depth features about corporate strategies for e-business and enterprise software. In 2002, he moved to the News department at the magazine as a senior writer specializing in coverage of database software and enterprise networking. Later that year Matt started a yearlong fellowship in Washington, DC, after being awarded an American Political Science Association Congressional Fellowship for Journalist. As a fellow, he spent nine months working on policy issues, including technology policy, in for a Member of the U.S. House of Representatives. He rejoined Ziff Davis in August 2003 as a reporter dedicated to online coverage for eWEEK.com. Along with Web conferencing, he follows search engines, Web browsers, speech technology and the Internet domain-naming system.
      Get the Free Newsletter!
      Subscribe to Daily Tech Insider for top news, trends & analysis
      This email address is invalid.
      Get the Free Newsletter!
      Subscribe to Daily Tech Insider for top news, trends & analysis
      This email address is invalid.

      MOST POPULAR ARTICLES

      Latest News

      Zeus Kerravala on Networking: Multicloud, 5G, and...

      James Maguire - December 16, 2022 0
      I spoke with Zeus Kerravala, industry analyst at ZK Research, about the rapid changes in enterprise networking, as tech advances and digital transformation prompt...
      Read more
      Applications

      Datadog President Amit Agarwal on Trends in...

      James Maguire - November 11, 2022 0
      I spoke with Amit Agarwal, President of Datadog, about infrastructure observability, from current trends to key challenges to the future of this rapidly growing...
      Read more
      Cloud

      IGEL CEO Jed Ayres on Edge and...

      James Maguire - June 14, 2022 0
      I spoke with Jed Ayres, CEO of IGEL, about the endpoint sector, and an open source OS for the cloud; we also spoke about...
      Read more
      IT Management

      Intuit’s Nhung Ho on AI for the...

      James Maguire - May 13, 2022 0
      I spoke with Nhung Ho, Vice President of AI at Intuit, about adoption of AI in the small and medium-sized business market, and how...
      Read more
      Applications

      Kyndryl’s Nicolas Sekkaki on Handling AI and...

      James Maguire - November 9, 2022 0
      I spoke with Nicolas Sekkaki, Group Practice Leader for Applications, Data and AI at Kyndryl, about how companies can boost both their AI and...
      Read more
      Logo

      eWeek has the latest technology news and analysis, buying guides, and product reviews for IT professionals and technology buyers. The site’s focus is on innovative solutions and covering in-depth technical content. eWeek stays on the cutting edge of technology news and IT trends through interviews and expert analysis. Gain insight from top innovators and thought leaders in the fields of IT, business, enterprise software, startups, and more.

      Facebook
      Linkedin
      RSS
      Twitter
      Youtube

      Advertisers

      Advertise with TechnologyAdvice on eWeek and our other IT-focused platforms.

      Advertise with Us

      Menu

      • About eWeek
      • Subscribe to our Newsletter
      • Latest News

      Our Brands

      • Privacy Policy
      • Terms
      • About
      • Contact
      • Advertise
      • Sitemap
      • California – Do Not Sell My Information

      Property of TechnologyAdvice.
      © 2022 TechnologyAdvice. All Rights Reserved

      Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.

      ×