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    Cisco’s Thimaya Subaiya on Customer Experience in Tech Solutions

    An application that offers a great customer experience (CX) can create a major competitive advantage.

    Written by

    James Maguire
    Published May 10, 2022
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      eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.

      I spoke with Thimaya Subaiya, SVP and GM of Global Customer Experience at Cisco, about the factors that create good customer experience – and why CX needs to be improved.

      James Maguire
      James Maguire
      James Maguire is eWeek's Senior Editor and has been reporting on emerging technology for more than 15 years. He has won two ASBPE Awards of Excellence for in-depth feature articles about cloud computing and artificial intelligence. He has covered the gamut of enterprise and consumer technology, and regularly communicates with leading IT newsmakers, vendors and analysts.

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