Adobe announces extended collaboration with SAP to help SAP developers build rich applications using Adobe's tools. Meanwhile, a Salesforce.com executive states that Salesforce does much the same thing using Adobe's front-end design and development tools. The enterprise is a key target for Adobe, said John Loiacono, senior vice president of Adobe's Creative Solutions Business Unit.
SAN FRANCISCO-Adobe Systems, long the
darling of consumer-oriented developers, is beefing up its presence in the
enterprise with moves such as the extended collaboration the company announced
with SAP to help enterprises build richer
Indeed, at the Adobe MAX 2008 developer
conference here, SAP officials said that in
the latest enhancement to the SAP NetWeaver
technology platform the company plans to enable developers to use Adobe Flash
and Adobe Flex components with the SAP
NetWeaver Web Dynpro programming model for user interfaces. Such a move will
add data visualization within SAP
applications, helping customers maximize business agility.
Web Dynpro is the user interface development standard for all SAP
internal development to create and extend enterprise applications, the company
said. Using Adobe Flash and Flex components with Web Dynpro enables SAP
developers to enhance applications either with prebuilt Flex components or with
their own components developed using Adobe Flex Builder. The results are rich
and engaging Web-based experiences, where information is easily understood and
content is dynamically displayed, Adobe officials said.
"Enabling SAP developers to utilize the
Adobe Flash platform opens up enormous possibilities for the future of today's
core enterprise business applications," said David Wadhwani, general manager
and vice president of the Platform Business Unit at Adobe. "We are excited to
be working with SAP to enable companies
around the globe to improve the user experience and accelerate decision making
based on critical business data."
"By integrating Adobe's well-established tools for developing application
interfaces with the power of Web Dynpro, SAP
will be taking a leading role in creating business applications that maximize
business agility and empower workers to effectively navigate processes and
information," said Sanjay Katyal, vice president of the Global Ecosystem &
Partner Group at SAP.
Adobe officials said the company's expanded collaboration with SAP
builds on Adobe's reach to enterprise developers and customers. Moreover,
Adobe's SAP Interactive Forms software has
been acquired by more than 1,000 SAP
customers to accelerate adoption and improve productivity of forms-based
processes in SAP applications. Further,
Adobe Flex is integrated with the SAP
NetWeaver Visual Composer tool, used to create rich and engaging user
Also at the conference, Steve Fisher, senior vice president of the platform
division at Salesforce.com, emphasizing the emerging impact Adobe is having in
the enterprise, said in the opening keynote, "For the last 20 years
enterprise software has been where innovation has gone to die." Yet,
giving credit to Adobe, Fisher said, "But a new model has emerged powered
by fantastic experiences at the front end and platform delivered as a service
on the back end."
Moreover, "to have a Flex control embedded in an application will
deliver a much more intuitive user interface," Fisher said. "Or if
you want to take the application entirely out of the browser, you can leverage
Adobe has been able to penetrate the enterprise with its LiveCycle
Enterprise Suite and Adobe Connect, said John Loiacono, senior vice president
of Adobe's Creative Solutions Business Unit.
"In addition, Acrobat is often sold as an enterprise-class sale,"
Loiacono said. "We sell tens of thousands of seats to enterprise