At its Microsoft TechEd EMEA 2008 Developers conference, the software giant introduces a series of new features coming in Visual Studio 2010 and .NET Framework 4.0, including support for Windows 7. Microsoft also announced a new price promotion for Visual Studio 2008 to give developers access to Microsoft's flagship tools solution at a reduced price in the struggling economy. In addition, Microsoft announced the release of its Security Development Lifecycle offerings.
With Microsoft just coming off very busy back-to-back Professional
Developers Conference and WinHEC events, you might think the company was done
with big developer-related announcements for the year. But that proved not to be
the case with the announcements coming out of Microsoft's TechEd EMEA 2008
Developers conference in Barcelona.
The TechEd EMEA conference, which focuses on the European, Middle Eastern
and African market, opens Nov. 10. And one of the key announcements from the
show is that with the struggling economy, Microsoft is giving its tools
customers a break by allowing them to buy its Visual Studio tools at a reduced
rate. And the company is making competitive offers to users of competing tools
"We see the current economic climate as quite challenging," said Dave
Mendlen, director of developer marketing at Microsoft. "For us, we're
seeing that cost has become a barrier, so we're enabling people to get our
tools at a lower price."
Among the key Visual Studio 2008 Price Promotions is that first-time
purchasers who are currently using any other development tool-including
competitor tools or Visual Studio Express-can get Visual Studio Standard
Edition or Visual Studio Professional Edition at the upgrade price of $199
instead of the $299 price for Visual Studio Standard Edition, and $549 instead
of $799 for Professional Edition. This offer is available to all customers
purchasing in non-volume licensing.
Current customers who have Visual Studio 2005 Professional Edition or Visual
Studio 2008 Professional Edition without an MSDN (Microsoft Developer Network)
subscription can add either an MSDN Premium Subscription or an MSDN
Professional Subscription at a discounted rate. And customers starting a new
MSDN subscription will receive Visual Studio 2010 when it ships.
MSDN Premium Subscribers also receive SQL Server 2008, Expression Web 2 and
Expression Blend 2 with support for Silverlight 2 development. This offer is
available Jan. 1, 2009,
to June 30, 2009,
to customers with the following Microsoft Volume Licensing agreements: Open,
Open Value, Select or EA.
Current customers with a Visual Studio Professional with MSDN Premium
Subscription license with active Software Assurance will receive a 30 percent
discount when they purchase a Step-up license from Visual Studio Professional
with MSDN Premium to any Visual Studio Team System role edition-including
Development Edition, Test Edition, Architecture Edition and Database Edition-with
MSDN Premium. Also, as announced on Sept. 29, Visual Studio Team System
Development Edition customers now receive Visual Studio Team System Database
Edition. This offer is available to volume-licensing customers from Dec. 1, 2008, to June 30, 2009.
Also, current Visual Studio Team System customers with any of the role-based
editions with an MSDN Premium license with active Software Assurance will
receive a 30 percent discount when they purchase a Step-up License for Visual
Studio Team System 2008 Team Suite. This offer is available from Dec. 1, 2008, to June 30, 2009.