Rational Permeates IBM's Software DNA

By Darryl K. Taft  |  Posted 2008-02-07 Print this article Print

title=Developer-Focused Events}

With developers being a core group among Rational's customers, the Rational software division conducts all sorts of developer-focused events and programs, including the developerWorks and alphaWorks Web sites, as well as international events, where Rational targets some 13,000 developers annually. At least 3,000 developers annually attend the IBM Rational Software Development Conference.

Sabbah noted that more and more enterprises are realizing the value of their software and how their code impacts their bottom line. At the same time, companies are looking to do more with less by squeezing more productivity out of fewer employees.

So IBM Rational introduced business-driven development as an integrated approach to software development that aligns line-of-business, development and operations teams to improve business performance. Sabbah said that when development is managed as a business process, it becomes a driver of competitive advantage.

IBM's Software Group is expected to account for 50 percent of IBM's overall profit by 2010. And since 1995 IBM Software Group has invested almost $18 billion on 66 acquisitions that have helped the company expand its range of offerings and gain share in existing markets.

More importantly, these acquisitions have allowed IBM to enter new markets and drive growth by adding new revenue streams, Sabbah said. Moreover, nine of the Fortune 10 companies, 45 of the Fortune top 50 companies and 87 out of the Fortune top 100 companies all use Rational software, Sabbah said.

IBM Rational's effort to simplify team development, known as the Jazz project, is poised to redefine the process-plagued world of software development. On one front, Jazz brings teams of developers together in a transparent development environment-allowing each to perform his or her task and visibly see its progress and potential impact on the broader project's goals.

On another front, Jazz technology, in the form of Jazz.Net, is being used in an open software community of software developers, customers and partners to develop and contribute to the next generation of software development. While Jazz is effectively bringing individual developers together in a team environment to accomplish project goals, Jazz.Net is taking it one step further by bringing together allies from various organizations to work as a team and create innovative customer solutions.

IBM Rational's Lee Jackman  talks Jazz. Read more here.

IBM is pursuing what Sabbah calls an "open, commercial" strategy with Jazz.Net, where the company is enabling the community at large to help shape the development of Jazz and Jazz-based products.

"What I expect to be the norm is that it [the open, commercial strategy] will give our partners a chance to develop things we will not have the time or resources to address," Sabbah said.

Darryl K. Taft covers the development tools and developer-related issues beat from his office in Baltimore. He has more than 10 years of experience in the business and is always looking for the next scoop. Taft is a member of the Association for Computing Machinery (ACM) and was named 'one of the most active middleware reporters in the world' by The Middleware Co. He also has his own card in the 'Who's Who in Enterprise Java' deck.

Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Rocket Fuel