SAS Buys Marketmax
SAS will look to combine Marketmax's merchandise planning and analytics software with its own BI, forecasting and retail optimization technologies.SAS Institute Inc. announced Wednesday the acquisition of retail planning and merchandising intelligence software developer Marketmax Inc. The acquisition will give SAS Marketmaxs Retail Merchandise Planning applications and team of retail industry experts as SAS continues to build out its retail business intelligence offerings. Retail is a key vertical focus of SAS. The Cary, N.C.-based company is expected to unveil a new set of vertical applications for the retail industry by early next year.
SAS will look to combine Marketmaxs merchandise planning and analytics software with its own BI, forecasting and retail optimization technologies, SAS officials said.