IT Execs Refuse to Turn Green

By Sara Driscoll  |  Posted 2007-10-05 Print this article Print

Expense still trumps environmental concerns in purchasing decisions, according to a survey of IT execs. (The Channel Insider)

IT executives are not ready to adopt a green technology strategy for their storage environments. This is according to a survey of 324 IT executives commissioned by storage software vendor BridgeHead Software. The report revealed that only 35 percent of respondents said their storage technology choices take into consideration environmental friendliness.
However, a whopping 88 percent said storage vendors should be doing more to increase the energy efficiency of their products.
Click here to read more about finding the economic advantage in green computing. This is the first time the study, in its third year, has touched on the issue of "green IT." Cost was still the primary driver for purchasing, according to Patrick Dowling, senior vice president of product strategy and development at BridgeHead, based in Woburn, Mass. "The study found that while companies are interested in reducing carbon footprints, it is not surprising that business-focused IT executives are more concerned with the business issues, such as reducing costs through energy consumption of their storage systems. Sixty-one percent said almost half of their data was residing on their primary storage system, which is using the most energy and therefore costing the most money." Read the full story on The Channel Insider: IT Execs Refuse to Turn Green Check out eWEEK.coms for the latest news, reviews and analysis on enterprise and small business storage hardware and software.
Sara Driscoll began her journalism career at 16 years old on her local newspaper, The Watford Observer. Working part time, she covered a range of beats. Leaving to complete her Journalism Degree at Bournemouth University, UK, Sara then went on to graduate and work for Emap. She began as a reporter on APR, Emap's construction title, being promoted to senior reporter with a year.Sara then joined VNU Business Publications as Deputy News Editor on CRN, the weekly trade title for channel players. She covered industry/business news from vendors, distributors and resellers, product announcements, partner announcements as well as market and trend analysis, research and in depth articles to predict up and coming trends in the sector. She was promoted within a year to News Editor, a year later to Deputy Editor and the following year became Editor. Sara remained editor of CRN for three years, launching the magazine on new platforms including CRN TV and eBooks, as well as several magazine and web site redesigns. She was called on for expert industry comment from various publications including appearing on live BBC news programs. Sara joined Ziff Davis Enterprise as Editor of eWeek Channel Insider. She runs the title in all formats – online up to the minute news, newsletters, emails alerts and events. She also manages the brand of Channel Insider in all formats - events, shows, awards, panel debates and roundtables.Sara can be reached

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